Stop Matching the Competition [VIDEO]
Rate matching drains margin. Install USPs that matter, differentiate, and promise explicit benefits—so buyers pay more without a price match.
Welcome to the Top 5 Percenter™ Blog
Commonly Neglected Killer Marketing Tools
Of the hundreds of potential marketing tools available to help us get more customers and more deeply penetrate each relationship, the ones that are most commonly neglected which could create the biggest returns include:
- Mailing helpful information to current clients.
- Scheduled follow-up call to thank customer for opening a new account and find missed opportunities to help them with other needs.
- Prior to closing schedule calls to mortgage applicants to switch over all of their accounts.
- Inside signage that intrigues customers to ask for more information. For example, a sign that says, “How much do you need to set aside each week to send your student to college? Ask for a personalized printout and plan.”
- Training your people to convert rate inquirers into buyers by asking the correct questions.
More From The Blog
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How Community Banks Deliver WOW Customer Service [VIDEO]
Most banks deliver “pretty good.” That’s not loyalty. This episode reveals a 3-step execution system—blended learning, measurement, coaching, and celebration—to engineer daily WOW service that sticks and grows deposits, margin, and community pride.
The Silent Profit Killer: How to Stop Rate Matching and Take Back Your Margin
Roxanne Emmerich exposes the hidden flaw in your strategy that’s quietly destroying net interest margin — and the proven path to take back your pricing power.
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Your Plan Won’t Save You in a Merger—But This Will
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Why Culture Cannot Be Delegated
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The Strategic Planning Lie That’s Keeping Banks Mediocre
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What Boards Miss That Can Tank a Bank
Your boardroom may be your biggest blind spot. Discover how elite banks fix strategy at the Breakthrough Banking Blueprint™ Bootcamp.
What Your Board Doesn’t Know About Performance—And What It’s Costing You
Most boards are left out of execution—and it’s destroying performance. Here’s how top 5% banks fix it.