Stop Matching the Competition [VIDEO]
Rate matching drains margin. Install USPs that matter, differentiate, and promise explicit benefits—so buyers pay more without a price match.
Welcome to the Top 5 Percenter™ Blog
Recession over? YOU Decide.
There is speculation that the Mongolian goat rodeo in the economy is over. It may be. And for many banks, it was the best time ever—a time of extraordinary breakthroughs and results.
And what a time of opportunity!
Think about it this way. Imagine that none of your people were calling on your customers and coddling them through the recession. Imagine nobody was calling on your prospects.
You don’t need to imagine for long, because that was the case for almost all of your competitors who didn’t understand the lesson we learned from the plate spinner on Ed Sullivan—after the first plate is up in the air, you’ve got to KEEP it up there!
Sure, there are bad loans to clean up… AND there is never a better time to pick up deposits and great quality loans. Well, the opportunities aren’t over yet, but it’s time to MOVE.
Although the commercial real estate challenges will still distract us, NOW is the time to get everyone and everything focused on gathering extremely profitable and safe clients. Period. They’ve never been more willing to move, so you better get moving too.
More From The Blog
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How Community Banks Deliver WOW Customer Service [VIDEO]
Most banks deliver “pretty good.” That’s not loyalty. This episode reveals a 3-step execution system—blended learning, measurement, coaching, and celebration—to engineer daily WOW service that sticks and grows deposits, margin, and community pride.
The Silent Profit Killer: How to Stop Rate Matching and Take Back Your Margin
Roxanne Emmerich exposes the hidden flaw in your strategy that’s quietly destroying net interest margin — and the proven path to take back your pricing power.
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Your Plan Won’t Save You in a Merger—But This Will
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Why Culture Cannot Be Delegated
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The Strategic Planning Lie That’s Keeping Banks Mediocre
Roxanne Emmerich exposes the toxic lie behind most strategic plans—and the second-order thinking top banks use to pull away from the pack.
What Boards Miss That Can Tank a Bank
Your boardroom may be your biggest blind spot. Discover how elite banks fix strategy at the Breakthrough Banking Blueprint™ Bootcamp.
What Your Board Doesn’t Know About Performance—And What It’s Costing You
Most boards are left out of execution—and it’s destroying performance. Here’s how top 5% banks fix it.