What does your job description say for your lenders…?
Let me guess; an HR wordsmithed version of “get loans” …
The problem is, you don’t want loans, you want to profit.
Your superstars get this, and that’s why they excel. But your good, but not yet great, salespeople may not connect all the dots.
And a big part of the disconnect is in your job descriptions. The truth is job descriptions are a joke. They enable your employees to think (and sometimes say) “it’s not in my job description”…hogwash!
In today’s video, discover the “JPPP” secret to turning your good producers into great producers.
But before you watch it, you might just want to grab a new tool we just released…
It’s called the Team Selling Checklist, and it’s for community banks who are making the shift to “team selling” (and you should).
Just don’t do it without reading this first (if you’re already heading down that road, you’ll absolutely want to grab it)…
Inside this 14 point checklist, you’ll discover:
=> The secret “emotional intelligence” profile your team leader must possess (and the profile that will destroy your team if you put THAT person in charge).
=> What 3 things you must do to give your team an “unfair advantage” over the competition…do this and your team will be unstoppable!
=> When to involve your executives to win BIG DEALS.
=> The secret to structuring your team…mess this up, and you’ll REPEL clients, kill cross-sales and lose your best people…
Now, here’s today’s video…
Most banks are not suffering from a technology problem. They are suffering from a thinking problem. Roxanne Emmerich explains why second-order thinking is now essential for community bank executives preparing their teams for AI, change, and the next wave of performance pressure.
A Banky Award is more than recognition. Used correctly, it becomes third-party proof that helps your bank stand out, build trust, and become the obvious choice in your market.
Most banks don’t need another branding exercise. They need a USP that prospects believe. Roxanne Emmerich explains how credibility, systems, awards, and proof points turn differentiation into a revenue-driving advantage.
Most banks claim to be different. The best banks prove it. Discover how credibility-based positioning drives growth, trust, and profitability.
Most banks don’t have a performance problem—they have an accountability gap. Discover the system top banks use to drive execution.
Most bank marketing does not fail because the message is weak. It fails because the bank has no compelling position in the market. In this video, Roxanne reveals how community banks can sharpen their USP, strengthen credibility, and win more business without racing to the bottom on rate.
Most banks rely on effort. Top banks rely on systems. Discover what separates the 1% from everyone else.
Most banks don’t lack accountability—they tolerate avoidance. Discover how to build a culture that drives real performance.
Toxic disagreement is silently eroding your culture. Discover how top bank leaders turn conflict into performance—without the damage.
Most banks tolerate toxic behaviors longer than they should. Discover how “culture ghosts” sabotage performance—and how to eliminate them for good.