Welcome to the Top 5 Percenter™ Blog

Are Your Marketing People Respected?

by | Sales & Marketing, Strategic Planning

In a survey conducted by Chief Marketing Officer Council, only 10 percent of respondents said they thought their marketing people are “highly influential and strategic.”

Less than half said their teams are “well regarded and respected.”

Seventy-three percent said their organizations have no formal scorecard for measuring marketing performance.

Hmmm… something to think about. How is your bank faring on the marketing spectrum?

Are you continually assessing your marketing efforts? Do you know which tools and strategies create the highest ROI or are you still advertising cutesy sayings using mass advertising methods? Is marketing regarded as a department or mindset of all your people?

The purpose of marketing is to constantly elevate the quality of your customers—current and future. Do your marketing strategies and tactics focus on that and only that? If not, you now have a plan on how you can make sure your marketing is “well regarded and respected.”

More From The Blog

You Deserve More and Better [VIDEO]

Are you tired of accepting or being bound by limiting beliefs?     Today, we're going to blow up the biggest limiting belief in banking. It's so bad that it keeps you...

Master the Four Levels of USPs [VIDEO]

What if you can use extreme differentiation to get 150 basis points or more on the loan side and improve your deposit pricing at the same time?   If you're the kind of...

Stop Matching the Competition [VIDEO]

You deserve to get paid more. Rate matching is the most destructive force in community banking today. And because of it, as a community bank, you are underpaid for the...

How to tie everyone to PROFIT [VIDEO]

Does every team member on your team know how they tie to profit? I mean really know? When a study published in Businessweek revealed they had asked 6,000 employees, "Do...

Who Made Up THAT Rule? [VIDEO]

Everyone has patterns of disbelief. Some people believe that in politics, there is one side or the other, and they're unwilling to look at the alternative. Still others...