Your Bank Doesn’t Have a Performance Problem—It Has an Accountability Gap
Most banks don’t have a performance problem—they have an accountability gap. Discover the system top banks use to drive execution.
Welcome to the Top 5 Percenter™ Blog
Are Your Marketing People Respected?
In a survey conducted by Chief Marketing Officer Council, only 10 percent of respondents said they thought their marketing people are “highly influential and strategic.”
Less than half said their teams are “well regarded and respected.”
Seventy-three percent said their organizations have no formal scorecard for measuring marketing performance.
Hmmm… something to think about. How is your bank faring on the marketing spectrum?
Are you continually assessing your marketing efforts? Do you know which tools and strategies create the highest ROI or are you still advertising cutesy sayings using mass advertising methods? Is marketing regarded as a department or mindset of all your people?
The purpose of marketing is to constantly elevate the quality of your customers—current and future. Do your marketing strategies and tactics focus on that and only that? If not, you now have a plan on how you can make sure your marketing is “well regarded and respected.”
More From The Blog
Your Marketing Isn’t Broken. Your Positioning Is.
Most bank marketing does not fail because the message is weak. It fails because the bank has no compelling position in the market. In this video, Roxanne reveals how community banks can sharpen their USP, strengthen credibility, and win more business without racing to the bottom on rate.
Why the Top 1% of Banks Win While Everyone Else Spins
Most banks rely on effort. Top banks rely on systems. Discover what separates the 1% from everyone else.
Stop Nice. Start Accountable: Why Your Culture Is Failing (and How to Fix It)
Most banks don’t lack accountability—they tolerate avoidance. Discover how to build a culture that drives real performance.
Healthy Dissension: Eliminate Toxic Disagreement Before It Erodes Your Culture
Toxic disagreement is silently eroding your culture. Discover how top bank leaders turn conflict into performance—without the damage.
Banish the Culture Ghosts Sabotaging Your Bank’s Performance
Most banks tolerate toxic behaviors longer than they should. Discover how “culture ghosts” sabotage performance—and how to eliminate them for good.
Drama Detox: The Leadership Move That Eliminates Gossip and Ignites Results
Gossip and blame quietly destroy performance in many banks. Discover how leaders eliminate workplace drama and create a culture where top performers thrive.
The Real #1 Motivator at Work (It’s Not Pay)
Most executives assume pay motivates employees most. Research shows the real driver is daily progress—and leaders who define it unlock higher performance.
Stop the To-Do List Madness: Use Behavioral Economics to Drive Bank Profitability
Most banks reward activity. High-performing banks reward profitable activity. Discover how behavioral economics reshapes execution and margin.
Accountabilibuddies: The Missing Link to Real Bank Performance
Most banks say they want accountability. Few build it. Discover how to create mutual accountability that strengthens culture and improves performance.