The Strategic Planning Lie That’s Keeping You Average
Forget templates. Roxanne Emmerich reveals how top banks burn the rulebook and build execution systems that deliver relentless results.
Welcome to the Top 5 Percenter™ Blog
Are Your Marketing People Respected?
In a survey conducted by Chief Marketing Officer Council, only 10 percent of respondents said they thought their marketing people are “highly influential and strategic.”
Less than half said their teams are “well regarded and respected.”
Seventy-three percent said their organizations have no formal scorecard for measuring marketing performance.
Hmmm… something to think about. How is your bank faring on the marketing spectrum?
Are you continually assessing your marketing efforts? Do you know which tools and strategies create the highest ROI or are you still advertising cutesy sayings using mass advertising methods? Is marketing regarded as a department or mindset of all your people?
The purpose of marketing is to constantly elevate the quality of your customers—current and future. Do your marketing strategies and tactics focus on that and only that? If not, you now have a plan on how you can make sure your marketing is “well regarded and respected.”
More From The Blog
Fix Performance, Fix Everything—Why Great Banks Don’t Leave Results to Chance
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Community Banks Doing It Right – What the Top 5% Know and Do
Roxanne Emmerich reveals how top 5% banks grow $100M+ in core deposits and triple cross-sales—without matching rates or chasing gimmicks.
Why Most Banks Fail at Cross-Selling—And How the Best Banks Are Tripling Results
Cross-selling isn’t a script—it’s a system. Discover how top-performing banks engineer daily discipline that triples products per customer and locks in loyalty.
Your “Nice” Culture Is a Lie. And It’s Costing You Millions.
One bank ditched fake smiles and vague reviews—and doubled profits in 12 months. Here’s how they built a culture that actually works.
Straight Talk from the C-Suite: What High-Performing Bank Execs Are Doing Differently
Top execs are done with old sales playbooks. Discover what’s replacing them—and why one COO hasn’t missed a quarter in six years.
How Elite CEOs Run Game-Changing Board Meetings
Most board meetings are packed with data—but starved of strategic clarity. Discover how the top 5% of banks engineer boardrooms that drive performance, challenge respectfully, and align with breakthrough plans. This week’s episode reveals what high-performing CEOs do differently—and how you can bring that same power to your board.
What the Best Banks Know—and the Rest Still Don’t Get
Top banks play to win. Discover what they do differently—and why it starts with culture and strategy.
What the Best Banks Measure (and the Rest Miss): The Hidden Levers of Top Gun Leaders
Most banks track performance after it’s too late. In this week’s video, Roxanne reveals the exact metrics Top Gun CEOs use to fix results before they lag.
Halfway Is No Excuse
Midyear banking strategy not working? Elite banks accelerate, not apologize. Here’s how to finish strong—with accountability, margin, and momentum.