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How To Measure Your Way To Premium Pricing

by | Sales & Marketing

Ever been asked by one of your commercial lenders to match rate to “win the business?”

Does the sun rise in the east?

Of course…

When we see this happen we can predict, with clock-like precision exactly what’s causing the epidemic…

The lenders are measured on the wrong things. And when you measure the wrong things, you get wrong behaviors.

In today’s video I show you the “invisible link” between your lenders’ job descriptions, how you’re measuring their progress and how often you’re caving in to price pressure, instead of winning the PREMIUM YOU DESERVE…

Inside this 14 point checklist you’ll discover:

=> The secret “emotional intelligence” profile your team lead must possess (and the profile that will destroy your team, if you put THAT person in charge).

Roxanne Emmerich

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