The Power of Cross-Sales—How to Do Them Without Being Salesy
I attended my first bank CEO conference several decades ago. You know what the theme was when people talked about cross-sales? They said, "My people are still order...
I’ve had the opportunity to review hundreds (maybe thousands at this point) of strategic plans from community banks.
Sadly, most don’t have even ONE strategy in them.
They have goals, visions, and purpose.
But no strategy.
Strategy is the “how we’re going to get it done” that you need once you leave the retreat.
Without it, you’ve got another binder for the office shelf, but nothing more.
In today’s video, you’ll discover the key to differentiating your bank. A concept author Seth Godin calls “The Purple Cow.”
By the end of this short video, you’ll understand what it means to be a “purple cow” and how to put purple cow strategies into your strategic plan.
I know it’s strategic planning season, and you’re probably already working on your plan. Let me help. We’ve put together a complete blueprint for planning. Here’s what you’ll get:
The three ways the regulators will dissect your plan, and how to know now if your plan will measure up…
How to “diagnose” your current plan, and what to do to fix it, to ensure completion of all plan elements next year.
And, what to do when your progress stalls. (Note: This little secret could be what saves your year next year.)
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