The Power of Cross-Sales: How to Grow Relationships Without Being “Salesy”

Most bankers approach cross-sales backward. They focus on products, scripts, and sales goals. The best-performing banks focus on something entirely different: becoming indispensable to their customers. In this week’s video, Roxanne Emmerich shares a powerful...

How to Tie Everyone to Profit [VIDEO]

Most bank executives assume their people understand how they drive profit. The hard truth? Over 90% of employees in a national study believed they were top‑10% performers—yet most can’t show how they actually tie to profit. That disconnect quietly destroys margin,...

The Dangers of False-Attempt Sales Training [VIDEO]

Too many banks have poured millions into “sales training” only to watch enthusiasm—and results—fade within months. Why? Because traditional training doesn’t change culture. In this week’s video, Roxanne Emmerich exposes why “false-attempt” sales training fails and...

Why Most Banks Fail at Cross-Selling—And How the Best Banks Are Tripling Results

Cross-Sales Are Quietly Destroying Your Profit—and You’re Letting It Happen Let’s call this what it is: a silent epidemic in banking. While everyone’s chasing deposits or watching rates, weak cross-sales are bleeding your bottom line. 2.2 products per customer isn’t a...

Accountabilibuddies: The Power of Mutual Accountability [VIDEO]

I hear the same thing everywhere I go—”We need to build an accountability culture!” Great idea, right? But here’s the problem: we’ve been saying this for decades, and most organizations haven’t moved the needle. So why do we keep talking about the same...

Second Order Thinking—No More ‘Pedestrian Thinking’ [VIDEO]

I have a book that I love—a book I read a couple of times last year and still reference often. It’s called Intelligent Thinking—which, let’s be honest, sounds like a pretty good thing to do. On pages 58 and 59, the author introduces a powerful concept: first-order...