Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. (more…)
Boost Your Bank’s Bottom Line with One Change [VIDEO]
I believe in the unlimited upside potential in your team, and I believe that with the proper tools, they are capable of so much more!
In this video, I’m going to show you how to eliminate the limiting beliefs that keep your team matching rates instead of going after substantial premium pricing on better quality clients.
They’ll start getting bigger and better-quality customers within weeks.
If you’re the kind of leader…
Who feels like a broken record and is about ready to pull out your last hair begging and pleading for your team to change their ineffective sales approach—you’re going to love this.
Do Your Salespeople Know When to Talk USPs? [VIDEO]
I believe that most of your salespeople have only begun to tap into their true potential. They just don’t have the confidence to go after large deals that are happy with their current bank and ask for premium pricing.
In this episode, I’m going to show you how the right sales system can help your people get excited about and effective at pulling in the very best customers…without PRICE even being brought up. You’ll get the respect of getting paid what you’re worth.
If you’re the kind of person:
- Who is frustrated that your people fall into the trap of thinking they’ll lose a deal unless they match the rate…you’re going to love this.
How Most Banks Get Team Selling All Wrong [VIDEO]
There was a day, back when I started as a commercial and agricultural lender, that we did everything. We did the channel checks, we did the credit analyst work, we did the business development, and we did the account management. We did it all, and we collected the loans. Those days are over, and now we live in a world of specialization because, let’s be frank, there are only a small handful of people on Planet Earth, usually about 6% of the population, according to emotional intelligence assessments, that are really designed and built for business development.
Video: How Most Banks Get Team Selling All Wrong
So,
Conventional Wisdom Is Killing Your Bank’s Future Potential [VIDEO]
Are You Properly Utilizing Your Team’s Skills? [VIDEO]
Keeping Your Top 100 in Your Back Pocket [VIDEO]
During challenging times, the one thing you can count on is that desperate competitors and fly-by-night organizations are going to come in and try to take away your best customers.
Let’s face it, your top 100 customers, for any bank under $2-billion asset size, account for anywhere between 50 to 140% of your profits.
And you also can’t be matching the rate.
At the time of the inquiry, when someone calls in and says, “Hey, I’m one of your best customers, and I just got this offer from someone else and it’s looking pretty good,” is the time when your team member needs to get this exactly right.
Why Bank Marketing Isn’t What It Used To Be
Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. (more…)
The Single Most Important KPI for ROI in Marketing [VIDEO]
I was speaking recently for a bank marketing association and what occurred to me was that I made a big discovery.
I asked them how they move net interest margin. And I got that “huh?” look.
The Real Question Is, Can You Afford Not To? [VIDEO]
A dear friend asked me a question one time, “Oh really, can you afford not to?”
And I thought that was one of the most brilliant questions I’ve ever heard.