Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. (more…)
The Single Most Important KPI for ROI in Marketing [VIDEO]
I was speaking recently for a bank marketing association and what occurred to me was that I made a big discovery. I asked them how they move net interest margin. And I got that “huh?” look.
Forget Sales Training… You Need a Sales SYSTEM [VIDEO]
If your top 100 customers do account for 50 to 140 percent of your profits, like they do for most every bank with under $2 billion in assets, you have to ask yourself: Do you really know how to identify your next top 100 potential customers?
Breakthrough Banking Blueprint Shows You The Best Way [VIDEO]
When I first left day-to-day banking to start this business, my first client was voted every year as the country’s top franchise.
Although I did their management development curriculum and educated their people about how to run that business, one of the things that I’m sure is true is that I learned more from them than they learned from me. I learned the concept of franchise thinking.
How do you do AB split testing to find out the best way to do things?
What’s the best way to hire a lender?
What is the best way to identify your next best customers?
The Real Question Is, Can You Afford Not To? [VIDEO]
A dear friend asked me a question one time, “oh really, can you afford not to?” and I thought that was one of the most brilliant questions I’ve ever heard.
Let me pose it to you this way.
Can you afford not to figure out how to increase your net interest margin by 100 basis points while bringing down your cost of funds and bringing up the quality of the loans you’re making?
The Single Most Important KPI for ROI in Marketing [VIDEO]
I was speaking recently for a bank marketing association and what occurred to me was that I made a big discovery. I asked them how they move net interest margin. And I got that “huh?” look.
Then I dug a little bit deeper to ask them, “Well, tell me what net interest margin is, and how you as a marketing department tie into a net interest margin?” Blank stares. Nobody knew.
Not one person in an entire association knew probably the most important KPI for their department.
Now, if that’s happening in almost every bank within this country,
Forget Sales Training… You Need a Sales SYSTEM [VIDEO]
If your top 100 customers do account for 50 to 140 percent of your profits, like they do for most every bank with under $2 billion in assets, you have to ask yourself: Do you really know how to identify your next top 100 potential customers?
150 Basis Points More… [VIDEO]
Terry Slattery, the Legend of IBM, the person who brought in more business for IBM than anyone has before or since, has been a dear friend and partner of mine for almost two decades now, helping our banks figure out how to grow their revenue streams.
Terry recently said he has never seen a harder sales environment in his career across every industry.
Forecasting Your Ideal Future for 2021 and Beyond [VIDEO]
It’s a new year.
Now, the question is, what are you going to create in 2021?
Here’s an effective way to create your best possibilities for 2021.
Ask yourself this: If it’s the beginning of 2022, and you’re looking back, what do you wish you would have done in 2021 that would have catapulted you ahead? (more…)
How Most Banks Get Team Selling All Wrong [VIDEO]
There was a day, back when I started as a commercial and agricultural lender, that we did everything. We did the channel checks; we did the credit analyst work; we did the business development; we did the account management. We did it all, and we collected the loans. Those days are over (more…)