Why Is It So Important to Hold On to Low-Cost Deposits

When everyone is competing for a scarce item, it becomes difficult unless you improve at it.   This is exactly what we need to do with low-cost deposits. Let’s face it, there is no end in sight to the competition for low-cost deposits. Even when your bank is flush...

Learned Helplessness

When I was working on my graduate studies in organizational development, I learned about the concept of learned helplessness.   What I’ve discovered is that it’s a significant issue. It’s often the reason why organizations don’t become Top Five...

Finding Top 100 Customers [VIDEO]

We know that for banks that have 2 billion in assets that anywhere between 50 to 140% of their profits come from their top 100 most profitable customers.   But the real question is how do we find another 100 just like these? Well, they have the same psychographics,...

What is the Most Effective Way to Choose the Right Next Best Customer [VIDEO]

Several years ago, there was a gentleman who came into our boot camp, and he was an EVP of a bank on the West Coast.   He told me that they had hired a firm, spent several hundred thousand dollars, and been in meetings for five months to figure out how to find their...