by Shaun Heuerman | Feb 10, 2022 | Consulting
Dear Banker: A Message from COVID to You I go by many names: Co-Ron A. Virus, Coronavirus, COVID, COVID-19, ‘Vid, “The Big One.” Some of my names are downright hurtful. The 2020 Plague. The Dirty ‘Rona. Those are actually some of the milder ones. And yes, for some, I...
by Shaun Heuerman | Jan 13, 2022 | Consulting
Way too many banks have spent a lot of money on brand awareness. And yet, can you even point to one customer who said I came to this bank because I just love their brand? In fact, most money spent on branding has a negative return on investment. Sadly, we’ve all...
by Shaun Heuerman | Jan 6, 2022 | Consulting
Net interest margin. Three of my favorite words. Why? Because it is such an important component of what takes a bank to the top of its peers. And if you’re tired of being average and competing on rate, I’m going to tell you that there is a way out of that mess. And,...
by Shaun Heuerman | Dec 30, 2021 | Consulting
Listen, I don’t know about you, but I think everyone’s pretty much tired of 2021. But what’s going to happen in 2022? Well, first of all, what did we learn from 2021? 2021 Lesson Number 1 As community bankers, we’ve learned we are tough and that we...
by Shaun Heuerman | Dec 23, 2021 | Consulting
How do you increase your bank’s profits, and replace PPP revenue, when your desperate competitors are doing crazy things, and it has never looked harder to create profit within your bank? Well … Here’s the reality There are circumstances outside of your...
