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Customer Service: So You Think You Have it Wired?

by Shaun Heuerman | Jun 23, 2011 | Customer Satisfaction, Customer Service

If everyone in your office handles your phones with great care—you all answer in two to three rings, answer with enthusiasm and confidence, handle the customers’ needs, transfer the call or put them on hold for no more than thirty seconds without coming back. Do this,...

Confusion to Conviction: Creating the Mind that Buys

by Shaun Heuerman | Feb 10, 2011 | Customer Satisfaction, Sales Process

You’re watching the Super Bowl when one of those unforgettable commercials comes on. You grab your sides with laughter. How do they come up with these things? The next day everybody at work is talking about that great ad for… for… What the heck WAS...
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