by Shaun Heuerman | May 3, 2018 | Sales & Marketing
I believe that truly great organizations have mastered two things—great people and great systems. In this session, I’m going to share with you a system that has consistently and predictably doubled cross-sales in 4–5 months. If you’re the kind of leader:...
by Shaun Heuerman | Apr 26, 2018 | Sales & Marketing
I believe that people are happy to pay more for someone who provides a unique benefit that creates a substantial ROI value to them. I want that someone to be you. In this episode, I’ll show you how to win all the business of your prospects without them ever...
by Shaun Heuerman | Apr 19, 2018 | Sales & Marketing
I believe banks deserve to get paid far more for what they do. One of the biggest factors in this inequity is rate matching. But the good news is, it’s preventable. In this episode, I’m going to share with you a process to get your people to stop rate matching...
by Shaun Heuerman | Apr 5, 2018 | Sales & Marketing
I believe that an organization’s profit matches the profit of their clientele. In this episode, I’m going to show you how to find more profit-rich clients—the elite customers who are lower risk, lower hassle and who willingly pay more for better value. If...
by Shaun Heuerman | Mar 29, 2018 | Sales & Marketing
I believe that people operate out of their “worldview” and that they are fairly committed to their “belief systems”—which can serve them well but also keep them stuck. In this episode, we’re going to talk about how to get the ship...
by Shaun Heuerman | Mar 22, 2018 | Sales & Marketing
I believe that high-quality customers love high-quality attention. In this session, I’m going to show you how our client banks are transforming their safety and profitability by creating the kind of differentiation that attracts the highest quality credits and...