Boost Your Marketing ROI by 5x to 20x

    I believe that people want to work with people who “get them” and are all about their success. In this series, I’m going to show you how you can transform the ROI from your marketing dollars so that every dollar you put in gives you far more than 5 to 20...

How To Measure Your Way To Premium Pricing

Ever been asked by one of your commercial lenders to match rate to “win the business?” Does the sun rise in the east? Of course… When we see this happen we can predict, with clock-like precision exactly what’s causing the epidemic… The lenders are measured on the...

Removing the Risk Roadblock

We’ve all been there.  The car salesman slides the paperwork across the desk at you, pointing at the signature line.  Just this one last step, he says, and there’ll be no way out.At least that’s how it can sound to the customer as she wipes her sweaty palms, wondering...