by Shaun Heuerman | Aug 9, 2017 | Sales & Marketing
I believe there are many ways to do anything—but there’s only one best way. In this episode, I’ll show you how banks utterly destroy their potential by violating little-known and often-broken marketing principles. If you’re thinking, “I don’t even know...
by Shaun Heuerman | Aug 9, 2017 | Sales & Marketing
I believe people love to have positive attention lavished on them. In this episode, I’m going to show you how to take your already really good customer experience over the moon. If you’re frustrated by a lack of consistently over-the-top customer...
by Shaun Heuerman | Aug 9, 2017 | Sales & Marketing
I believe that people want to work with people who “get them” and are all about their success. In this series, I’m going to show you how you can transform the ROI from your marketing dollars so that every dollar you put in gives you far more than 5 to 20...
by Shaun Heuerman | Aug 6, 2017 | Sales & Marketing
I believe most everything in life should carry its own weight. In this session, I’ll show you how to create massive ROI from every marketing dollar and how to prove it! If you find yourself rubber-stamping a marketing budget that has a few tweaks from...
by Shaun Heuerman | Apr 20, 2016 | Sales & Marketing
Ever been asked by one of your commercial lenders to match rate to “win the business?” Does the sun rise in the east? Of course… When we see this happen we can predict, with clock-like precision exactly what’s causing the epidemic… The lenders are measured on the...
by Shaun Heuerman | Jul 9, 2015 | Sales & Marketing
We’ve all been there. The car salesman slides the paperwork across the desk at you, pointing at the signature line. Just this one last step, he says, and there’ll be no way out.At least that’s how it can sound to the customer as she wipes her sweaty palms, wondering...