Customers and Prospects Demand Excellence in Stressful Times [VIDEO]

by Shaun Heuerman | May 21, 2020 | Effective Leadership, High Performance, Profitability and Growth, Sales & Marketing, Strategic Planning

Now is the time that customers and prospects demand that you are excellent at what you do. I have a friend, and a vendor to my business, who told me that because a big chunk of his income comes as a result of community banking,  he thought he should switch over his...

How to Manage for Profit in Challenging Times [VIDEO]

by Shaun Heuerman | May 13, 2020 | Effective Leadership, High Performance, Profitability and Growth, Sales & Marketing, Strategic Planning

Challenging times require great transparency of information going to the executive team and also going to the board. For instance, if I’m a bank CEO, I want to know if the account managers who are assigned to my current top 100 and top 1000 customers are in...

Breakthroughs and Missed Opportunities in Your Product Lines

by Shaun Heuerman | Feb 25, 2020 | Sales & Marketing, Strategic Planning

I believe every business has a breakthrough opportunity, a missed profit opportunity, in fact, in several of their product lines.   In this blog, I’m going to share with you how any one of your product lines could be the source of thousands of dollars of...

You Deserve to Get Paid What You are Really Worth

by Shaun Heuerman | Sep 12, 2019 | Increase Net Interest Margin, Sales & Marketing

I believe you deserve to get paid what you are really worth and never worry again about matching the discounted rates from your competition. Watch this video if you are the kind of leader who: Feels strongly that you just can´t follow the herd anymore Has lenders who...

Community Banks Deserve to Get Paid More

by Shaun Heuerman | Sep 5, 2019 | Increase Net Interest Margin, Sales & Marketing

You deserve to get paid more. You deserve to get out of the crazy rate-matching game that can’t end well for anyone. The truth is, you can get paid a premium—an above-market rate—by good, A+ quality clients, but you won’t get there doing the same thing you’ve been...

Does Your Strategic Plan Have THIS?

by Shaun Heuerman | Aug 29, 2019 | Sales & Marketing, Sales Process, Sales Training

  I’ve had the opportunity to review hundreds (maybe thousands at this point) of strategic plans from community banks. Sadly, most don’t have even ONE strategy in them. They have goals, visions, and purpose. But no strategy. Strategy is the “how...