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When Purple is the New White : The Art of the Zag

by Shaun Heuerman | Feb 25, 2015 | Sales & Marketing, Sales Process, Sales Training

Are you a bland commodity? IF so, you’re not going to get massive referrals and people talking about why you’re great. In a seminar recently, I know many tables had ideas they wanted to share to an exercise I gave them. So, instead of asking who wanted to go first, I...

Secrets to Catching the Hungriest Fish

by Shaun Heuerman | Feb 18, 2015 | Sales Process, Sales Training

A teacher read a story to her second grade class about a village of fishermen. “Take out a sheet of paper,” she said, “and I’d like you each to draw a picture of the lake and the fishermen from the story.” The class began drawing big blue lakes with boats scattered...

The Sure-Fire Way to Stop Disorienting Your Best Salespeople—and Help Them Massively Succeed.

by Shaun Heuerman | May 10, 2013 | Sales Training

It’s consistent…The one thing that most banks do wrong is sales training. In fact, in most cases, it is a train wreck. Most banks are screaming for loan growth. But they’re not going to get it. They think the only way to achieve that growth is to do traditional...
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