How do you—with great certainty—pull away your bank competitors’ very best customers?
Now there’s a question that should stimulate some really good thinking. Because let’s face it, you can go buy a branch someplace else, but that’s expensive. Or, you can set up a new branch someplace else. But that’s very expensive too, and often isn’t profitable for a very long time.
You can do all kinds of things to try to get additional business and bank loan portfolio growth. But honestly, the best thing you can do is to make sure that you are systematically identifying and picking off your competitors’ best customers and bringing them in at premium pricing compared to what they were used to paying.
Now, you’re probably thinking, “Well, that sounds great, Roxanne. We thought of that one before. But how is the question.” Yeah, I get it.
“How” is the question.
Until you have a franchise system that helps you figure that out, along with the education to make sure people know how to implement it, it remains a pipe dream for most banks. But just because it’s a pipe dream doesn’t mean it can’t be solved—and solved within a very short period of time, perhaps even weeks. The key is:
Are you willing to invest in learning the right systems?
If you’re serious about pulling in your bank competitors’ very best customers, then come hang out with the banks that are getting it done at The Unstoppable Loan Growth Mastery Summit. It’s the only conference of its kind designed just for loan growth. And the people who attend are banks that have gotten into and stayed at the top of peer performance in almost every bank category.
But especially during times like this, it’s notable that they’re getting this accomplished with both loan growth and net interest margin at the same time. So bring your executive team to learn the system from those who are getting it done and winning the competition in banking. It’s probably one of the best days you will invest in this year or ever.
Hope to see you there.
– Roxanne Emmerich
Please watch the video above and share it with your exec team and board.
Ready to give your loan growth against your bank competitors the shot in the arm it needs? Register now for The Unstoppable Loan Growth Mastery Summit in Florida on April 22, 2022.