Welcome to the Top 5 Percenter™ Blog

Volatile Economy Exposes Mistakes [VIDEO]

by | High Performance, Profitability and Growth, Strategic Planning

Challenging times can be overwhelming. They can also be times of great opportunity for those who stay awake.

First, we have to change our way of doing things and discover—or rediscover—the ability to systematically pull in the very best new customers at premium pricing.

Video: Volatile Economy Exposes Mistakes

In the past, a good economy covered up mistakes. It has since been revealed that maybe we weren’t as strong as we thought we were, and maybe customers were walking into our banks simply because it was easy to seek convenience.

“Because we’re here” probably won’t work very well as a strategy going forward even though “convenience” had, for many years, been the number one driving criteria of how someone chose their bank.

Instead, you have to better identify your next most-profitable new customers, and then figure out a process guaranteed to create an 85% to 90% close rate.

Then for the even-harder part—you have to make sure your people are executing it.

How to Get Ahead

You have a great opportunity to come out ahead during these disruptive times. Many bankers will go into their reptilian brain processes, whereby they’ll go into fear. They’ll shut down. They’ll cut expenses.

Alternatively, it is those banks that “lean in,” like in every industry during a recession, that come out ahead.

The good news is—you get to choose.

– Roxanne Emmerich

Please watch the video above and share it with your exec team and board.

More From The Blog

Your Team Selling Checklist [VIDEO]

Tag-alongs aren’t team selling. Use this checklist to assign roles, split first vs. second call objectives, and run the pre-call prep that produces 85–90% close rates on top-100 prospects.

How Community Banks Deliver WOW Customer Service [VIDEO]

Most banks deliver “pretty good.” That’s not loyalty. This episode reveals a 3-step execution system—blended learning, measurement, coaching, and celebration—to engineer daily WOW service that sticks and grows deposits, margin, and community pride.

The AI Wild West

AI isn’t coming—it’s already here. Discover why most bank roles are now obsolete, and what your team must become to survive.

Why Culture Cannot Be Delegated

Most banks pretend that culture can be delegated. Wrong. Elite banks weaponize culture as their profit engine. Here’s the system CEOs can’t ignore.