by Shaun Heuerman | Jul 4, 2019 | Profitability and Growth
It creeps up on you…usually in a moment of desperation. A prospect comes in and says “So and so bank down the street offered rate X. If you can get me a loan at a rate that is half a percent lower, then you have my business.” Now you feel trapped. You want to close...
by Shaun Heuerman | Oct 22, 2015 | Profitability and Growth
Here’s the thing about price: matching price is an addiction. When you’re discounting, it has a debilitating future impact on so many different things. It sabotages your ability to recruit, hire, and train the very best. It deteriorates your best...
