by Shaun Heuerman | Apr 21, 2021 | Bank Marketing, Marketing Plan, Sales & Marketing
How much do you invest in your marketing budget every year? Now divide that amount by the number of calls or inquiries it generates. For most banks, the marketing budget is driven by shiny new ideas from conferences that marketing people attend or based on what was...
by Shaun Heuerman | Jun 13, 2019 | Sales & Marketing
What does your job description say for your lenders…? Let me guess; an HR wordsmithed version of “get loans” … The problem is, you don’t want loans, you want to profit. Your superstars get this, and that’s why they excel. But your good, but not yet...
by Shaun Heuerman | Feb 18, 2016 | Sales Process
Click HERE for your free coaching session or call our office at 952-737-6730 There are three points that you must hit to build a sales team that inherently kicks out the weak players and attracts future achievers. Number One: Make sure that you have the right people...
by Shaun Heuerman | Jan 7, 2016 | Sales Process
So, you’re at the start of the sales funnel. And a prospect has been prequalified, and it’s time to make the first call. Most bank sales people take one large gulp of air and then smother the prospect until the end of the call with how good, fast, easy,...
by Shaun Heuerman | Oct 15, 2014 | Sales & Marketing
Your job descriptions could be killing your bank’s performance. We both know you have two types of employees: superstars — and the well-meaning, but average performing players. The superstars are going to excel no matter what. But your average players can do...
