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How to Build an Accountability Culture in Banking | The Banky Award Difference

by The Emmerich Group | May 15, 2025 | Bank Marketing, Sales & Marketing, USP

Most banks don’t have a performance problem—they have a pretending problem. When people pretend not to see standards or hear deadlines, accountability culture in banks breaks down, and execution turns into excuses. A nationwide survey revealed that 87% of bank...

Your Marketing Isn’t Broken. Your Positioning Is.

by The Emmerich Group | May 7, 2025 | Bank Marketing, Sales & Marketing, USP

If your bank marketing strategy isn’t driving premium growth—or if your team still leans on clichés like “great service” or “we’ve been around 80 years”—you’ve got a positioning problem. In this week’s video, you’ll discover why most bank branding mistakes start with...

Master the Four Levels of USPs [VIDEO]

by The Emmerich Group | Mar 27, 2025 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing, USP

What if you can use extreme differentiation to get 150 basis points or more on the loan side and improve your deposit pricing at the same time? If you’re the kind of leader who feels strongly that you can’t follow the herd and believes that net interest margin...

Stop Matching the Competition [VIDEO]

by The Emmerich Group | Mar 19, 2025 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing

You deserve to get paid more. Rate matching is the most destructive force in community banking today. And because of it, as a community bank, you are underpaid for the value you deliver. Get ready because you could stop your prospects from asking you to match your...

Master the Four Levels of USPs [VIDEO]

by The Emmerich Group | Apr 17, 2024 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing, USP

What if you can use extreme differentiation to get 150 basis points or more on the loan side and improve your deposit pricing at the same time?   If you’re the kind of leader who feels strongly that you can’t follow the herd and believes that net interest margin...

Stop Matching the Competition [VIDEO]

by The Emmerich Group | Apr 11, 2024 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing

You deserve to get paid more. Rate matching is the most destructive force in community banking today. And because of it, as a community bank, you are underpaid for the value you deliver.   Get ready because you could stop your prospects from asking you to match your...
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