How much do you invest in your marketing budget every year? Now divide that amount by the number of calls or inquiries it generates.
For most banks, the marketing budget is driven by shiny new ideas from conferences that marketing people attend or based on what was done the year before.
I believe accountable people make the world go around.
In this session, I’ll show you how to get everyone in your bank thinking about how to go get the next best customers at premium pricing.
If you’re the kind of leader who has the traditional marketing department and they do “their thing” and nobody quite understands the why or the how except those in the department, that’s very typical.
You’re going to love knowing that you can expand that department so that everyone in the bank believes they are a marketer.
I believe there are hundreds and thousands of ways to do any one thing—but there’s only ONE best way.
In this episode, I’ll show you how banks destroy their potential by violating little known yet powerful marketing principles.
If you’re the kind of leader who is thinking, I don’t even know any marketing principles to violate—I leave that to “other people”—you’re going to love this because you’re ultimately on the hook for the profit of the bank. Even if “marketing” isn’t in your title, you need to know what NOT to do,
I believe people love to have positive attention lavished on them.
EVERY bank is facing these challenges. bank is facing these challenges. bank is facing these challenges. this episode, I’m going to show you how to take your already good customer experience and turn it into an experience your customers can’t help but talk about.
If you’re the kind of leader who is frustrated by the lack of consistently “over-the-top” customer service in your bank…where most of your customer encounters are fairly good but not all of them AND you’re not hearing “wows” pouring in daily.
I believe most everything in life should carry its own weight.
In this session, I’ll show you how to create massive ROI from every marketing dollar AND know how to prove it!
If you’re the kind of leader who is rubber stamping a marketing budget that has a few tweaks from the year before and you’re are wondering if any of your marketing is actually getting a result, you’ll love this session because I’ll show you some proven research that you can use right away to improve results.
If, on the other hand,
I believe that people want to work with people who “get them” and are all about their success.
In this series, I’m going to show you how you can transform the marketing ROI so that every dollar you invest gives you $5 to $20 back (or more) to your bottom line.
If you’re the kind of banker that feels like your marketing department is already targeting the very best, low risk, high-profit prospects—and they’re getting them—you’ll love this because I’ll show you how to speed that up.
If on the other hand,
And hear your customers say, “I Don’t Want To Work With Any Bank But You.”
If you don’t care about premium pricing, you can stop listening right now.
This is for bank executives who want to figure out how to command premium pricing despite the too-common assumption that banking is a commodity. Therefore, they cannot command premium pricing—or, at best, maybe 25 basis points more on the loan side.
Here’s The Problem
Any bank that can only command 25 basis points of premium pricing will probably not have its name on the front door five years from now.
If your top 100 customers do account for 50 to 140 percent of your profits, like they do for most every bank with under $2 billion in assets, you have to ask yourself: Do you really know how to identify your next top 100 potential customers?
This last year was brutal for NIM compression at most community banks. And yet it was understandable, and it reconciled with some nice PPP fee income that drove up the profits of many banks.
However, bank boards are now more than a little concerned. Since fee income from PPP won’t be there in 2022, they are wondering how you intend to bump NIM back up without sacrificing loan quality or growth.
Why has it been such a struggle for thousands of banks to figure out how to end the “we can do this deal as long as we match the rate” conversation that has been going on for…well… decades?
If you don’t care about premium pricing, you can stop listening right now. This is for bank executives who want to figure out how to command premium pricing despite the too-common assumption that banking is a commodity. Therefore, they cannot command premium pricing—or, at best, maybe 25 basis points more on the loan side.