by The Emmerich Group | Jul 16, 2026 | Bank Marketing, High Performance, Premium Pricing, Profitability and Growth, Sales Process, Sales Training
Most banks don’t have a customer acquisition problem—they have a decision-making problem. One bank spent hundreds of thousands of dollars and five months trying to identify its next most profitable customers. The highest-performing banks? They would have...
by The Emmerich Group | May 15, 2025 | Bank Marketing, Sales & Marketing, USP
Most banks don’t have a performance problem—they have a pretending problem. When people pretend not to see standards or hear deadlines, accountability culture in banks breaks down, and execution turns into excuses. A nationwide survey revealed that 87% of bank...
by The Emmerich Group | May 7, 2025 | Bank Marketing, Sales & Marketing, USP
If your bank marketing strategy isn’t driving premium growth—or if your team still leans on clichés like “great service” or “we’ve been around 80 years”—you’ve got a positioning problem. In this week’s video, you’ll discover why most bank branding mistakes start with...
by The Emmerich Group | Mar 27, 2025 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing, USP
What if you can use extreme differentiation to get 150 basis points or more on the loan side and improve your deposit pricing at the same time? If you’re the kind of leader who feels strongly that you can’t follow the herd and believes that net interest margin...
by The Emmerich Group | Mar 19, 2025 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing
You deserve to get paid more. Rate matching is the most destructive force in community banking today. And because of it, as a community bank, you are underpaid for the value you deliver. Get ready because you could stop your prospects from asking you to match your...
by The Emmerich Group | Apr 17, 2024 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing, USP
What if you can use extreme differentiation to get 150 basis points or more on the loan side and improve your deposit pricing at the same time? If you’re the kind of leader who feels strongly that you can’t follow the herd and believes that net interest margin...
