If you don’t care about premium pricing, you can stop listening right now. This is for bank executives who want to figure out how to command premium pricing despite the too-common assumption that banking is a commodity. Therefore, they cannot command premium pricing—or, at best, maybe 25 basis points more on the loan side.
Well, here’s the problem with that. Any bank that can only command 25 basis points of premium pricing will probably not have its name on the front door five years from now.
Our industry is now in a significantly disrupted environment.