by Shaun Heuerman | Dec 15, 2022 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing
I believe that people want to work with people who “get them” and are all about their success. In this series, I’m going to show you how you can transform the marketing ROI so that every dollar you invest gives you $5 to $20 back (or more) to your bottom line. If...
by Shaun Heuerman | Dec 1, 2022 | Deposits, Profitability and Growth, Sales & Marketing
I believe people don’t like hassles. Who does? Whether it’s at work, at home, or out shopping. But it’s a dangerous attitude among your people because it causes them to not put 100% into their sales conversations. In this video, I’m going to show you how your people...
by Shaun Heuerman | Nov 17, 2022 | Deposits, Profitability and Growth, Sales & Marketing
I believe that we humans can make easy tasks MUCH harder than they need to be. We all do it. The people at your bank struggling with sales effectiveness do it, too. In this video, I’m going to show you how you can take a trouble spot, like getting enough...
by Shaun Heuerman | Nov 10, 2022 | Deposits, Profitability and Growth, Sales & Marketing
I believe people want to work with “the best.” When people truly trust you and you bring value that exceeds your additional pricing, people are willing to bring all their business to you and your bank. At that point, price has little relevance. They know that what you...
by Shaun Heuerman | Nov 3, 2022 | Deposits, Profitability and Growth, Sales & Marketing
I believe that sometimes one tweak can make a huge impact. In this video, we’ll tackle proven techniques you can use immediately to find your next top 100 most profitable, low-risk clients. Those are exactly the customers you want on your roster—and it’s worth the...
