by Shaun Heuerman | Apr 14, 2016 | Sales Process
There’s this myth in community banking… It goes like this: “Sales is hard. Sales is uncomfortable. It feels, well, salesy…” If it feels like sales, you’re doing it WRONG! Sales is, more than anything else about service. You SERVE the customer by asking great...
by Shaun Heuerman | Apr 7, 2016 | Increase Net Interest Margin
Have you seen the latest study showing that community bank customers rank rate and price as the #1 criteria for choosing their bank? No? Me neither…because it doesn’t exist. Yet, the “myth” that price is the paramount concern for your customers runs rampant inside...
by Shaun Heuerman | Mar 30, 2016 | Sales Process
Have you seen the cross-sales trend? It’s alarming. The average consumer has 16 financial accounts…checking, savings, mortgage, insurance, retirement accounts, and on and on… SIXTEEN accounts all together! Yet across the industry, community...
by Shaun Heuerman | Mar 2, 2016 | Bank Marketing
“Loan demand dried up.” “I’m too busy to develop business.” “Nobody told me.” Most workplaces are filled with the “busy without results” people. Those folks feel that a well-crafted excuse is a fine replacement for results any day. Worse yet, it doesn’t even...
by Shaun Heuerman | Feb 18, 2016 | Sales Process
Click HERE for your free coaching session or call our office at 952-737-6730 There are three points that you must hit to build a sales team that inherently kicks out the weak players and attracts future achievers. Number One: Make sure that you have the right people...