by Shaun Heuerman | May 19, 2011 | Marketing Plan, Profitability and Growth, Strategic Planning
Picture yourself in the driver’s seat of your dream car, ready to go—but the windows are all painted black, and there are no gauges. You turn the key, and the engine roars. You push the pedal to the floor, and away you go! You’ll end up somewhere, but it...
by Shaun Heuerman | May 12, 2011 | Profitability and Growth
I finally read it. I had heard about it from at least twenty people over the years who talked of it being a powerful book that shaped their world: Acres of Diamonds. It’s a century old, and yet its truths are timeless. This pastor, lawyer, speaker, politician,...
by Shaun Heuerman | May 5, 2011 | Profitability and Growth
The media seem to be doing their level best to keep folks jittery. So it’s not surprising that consumers are sitting hard on their wallets, convinced that the monsters of recession and depression will suck the filling out of them if they so much as crack them...
by Shaun Heuerman | Apr 28, 2011 | Profitability and Growth
A teacher read a story to her second grade class about a village of fishermen. “Take out a sheet of paper,” she said, “and I’d like you each to draw a picture of the lake and the fishermen from the story.” The class began drawing big blue lakes with boats scattered...
by Shaun Heuerman | Apr 14, 2011 | Bank Marketing
On April 17, 1961, a ragtag bunch of Cuban exiles backed by the U.S. tried to invade Cuba at the Bay of Pigs. The invasion was a mess of poor planning and miserable execution. Most of the 1500 people were killed or captured, and the U.S. government was forced to pay...
