Stop the To-Do List Madness: Use Behavioral Economics to Drive Bank Profitability
Most banks reward activity. High-performing banks reward profitable activity. Discover how behavioral economics reshapes execution and margin.
Remember the pizza company that rewarded its employees for on-time delivery? If the pizza wasn’t delivered in 30 minutes, the customer received it for free.
What they didn’t take into account was that getting the pizza there on time also meant fast and often crazy driving. The lesson? Be careful about what you are rewarding!
Once you start down the appreciation path, the compliments become easy and natural to give. That’s great! The thing you have to become conscious of is praising only the behaviors that you want to be repeated.
It feels good to give others praise, and it SHOULD, but you must know when, what, and why you are complimenting. If you don’t, the unproductive behaviors may surface instead of the productive ones.
Rather than blindly reciting “good job,” use praise as an empowerment tool. Purposefully pinpoint the behaviors you want to continue and those that you want to eliminate. Then, use compliments and encouragement to foster productive behaviors.
Bring energy into your praise! Compliment on both large feats and small accomplishments. Let the appreciation slide from the top of the institution down. The energy will spread.
Take the specific points below into account when deciding on what behaviors to reinforce:
Remember to do everything with energy! Get genuinely excited about what those around you are accomplishing. Create “hoopla!”
Most banks reward activity. High-performing banks reward profitable activity. Discover how behavioral economics reshapes execution and margin.
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