There will be an inevitable “Great Money Migration™” in 2021. Some money will move out of some banks and go flying into other financial institutions. You’re going to put a serious stake in the ground to proactively be on the receiving end, or you will lose that game quickly, as your best customers are being pursued by many.

If you’re sitting there waiting for them to call because of your good looks and charm, that may not work out for you nearly as well as you were hoping.

Instead, you can decide that you’re going to be proactive—to create true trusted advisors—far beyond the lip service offered by so many banks—to inspire the confidence of your team members to call on people, engage them in game-changing conversations—helping customers make masterful decisions regarding how they handle their money, creating a routine for how they’re checking in with them, and having those check-ins be of value.

That’s going to take a whole new level of skill set. You’re going to have to decide which side of the equation you’re going to be on because the great money migration will happen with or without your consent. You just get to decide which side will you be on.