Why Is It So Important to Hold On to Low Cost Deposits [VIDEO]
Low-cost deposits are the ultimate margin advantage. Discover how top 5% performers attract them consistently—and why most banks fail to compete.
Welcome to the Top 5 Percenter™ Blog
The Great Money Migration: How Much Money Will Leave You [VIDEO]
We all got away in 2020 with not having to be out there calling on people all the time because we’ve been waiting for things to go back to normal.
For customers to walk into our lobbies again…to go back to the way it was.
But it doesn’t seem to be going back very quickly and certainly is never going to go back to the way it has been.
Video: The Great Money Migration: How Much Money Will Leave You
There will be an inevitable “Great Money Migration™” in 2021. Some money will move out of some banks and go flying into other financial institutions. You’re going to put a serious stake in the ground to proactively be on the receiving end, or you will lose that game quickly, as your best customers are being pursued by many.
If you’re sitting there waiting for them to call because of your good looks and charm, that may not work out for you nearly as well as you were hoping.
Instead, you can decide that you’re going to be proactive—to create true trusted advisors—far beyond the lip service offered by so many banks—to inspire the confidence of your team members to call on people, engage them in game-changing conversations—helping customers make masterful decisions regarding how they handle their money, creating a routine for how they’re checking in with them, and having those check-ins be of value.
That’s going to take a whole new level of skill set. You’re going to have to decide which side of the equation you’re going to be on because the great money migration will happen with or without your consent. You just get to decide which side will you be on.
– Roxanne Emmerich
Please watch the video above and share it with your exec team and board.
More From The Blog
Life in the World of Over-Regulation [VIDEO]
Top banks don’t complain about regulation, they execute around it. Here’s how the elite outperform anyway.
Why Your Team Can’t Charge Premium Pricing—And How It’s Killing Your Legacy [VIDEO]
Premium pricing isn’t a tactic—it’s a mindset. When belief is missing, margin and legacy are at risk.
How Top Bank Executives Break the Victimhood Cycle [VIDEO]
When leaders tolerate excuses, excuses become culture. Discover how extraordinary bank executives shift employees from helplessness to accountability, confidence, and extraordinary performance.
Your Bank’s Strategic Plan Is Missing the Strategy [VIDEO]
Most bank strategic plans are loaded with goals but surprisingly short on actual strategies. Discover four shifts that align your plan with profitable customers, execution, accountability, and growth.
The Strategic Planning Lie That’s Keeping You Average [VIDEO]
Forget templates. Roxanne Emmerich reveals how top banks burn the rulebook and build execution systems that deliver relentless results.
The Strategic Planning Lie That’s Keeping Banks Mediocre [VIDEO]
Roxanne Emmerich exposes the toxic lie behind most strategic plans—and the second-order thinking top banks use to pull away from the pack.
What Boards Miss That Can Tank a Bank [VIDEO]
Your boardroom may be your biggest blind spot. Discover how elite banks fix strategy at the Breakthrough Banking Blueprint™ Bootcamp.
Build a Bank Performance Culture That Drives Profit [VIDEO]
Great employees don’t automatically produce great bank results. Discover why Top 5% performance requires employees who understand profitability, create deeper relationships, command premium pricing, and become trusted advisors customers never want to leave.
How Top 5% Community Banks Build, and Sustain, Elite Performance[VIDEO]
Elite banks aren’t born elite. They build systems, practice the right behaviors, and continually sharpen how they create value. Discover what helps top 5% banks reach exceptional performance—and stay there.