In this video, I discuss how the top 1% of community banks are not working harder than their competitors—they’re working smarter. By leveraging a high-performance banking system, strategic execution in banking, and leadership alignment, these banks pull results like a magnet.

This is not about vague best practices for community banks or watered-down customer service claims. It’s about installing systems, creating a performance culture in banks, and aligning every role to profitability.

We’ll dive into how top-performing banks build culture as a core product, use the right metrics, and leverage awards like the Banky Award to position themselves as elite in their market. Watch the video below to discover how your bank can elevate its performance.

There’s nothing noble about working harder than your competitors unless it actually works. But for most banks, it doesn’t. The top one percent of banks, they’re not working harder. They’re working smarter with systems, culture, and leadership alignment that pull results like a magnet. Let me show you what they’re doing and how you can do that too. Now let’s be honest.

Best practices in banking have been watered down to meaning, well, nothing. Every bank claims great customer service. Every team says they’re relationship-based. Every CEO says our people are our biggest asset. So if everyone’s saying the same thing, why are only a few actually crushing it? Because the top performers don’t talk practices. They install them systematically, relentlessly, measurably.

One of our clients was buried in margin pressure. They couldn’t move pricing. Cross sales were dead in the water. They trained their people twice and still got no lift.

But then we installed the breakthrough banking blueprint performance system. Cross sales up three hundred percent. Net interest margin up a hundred and twenty basis points. Team alignment locked in.

And today, they’re one of the best banks in America.

Incidentally, you might have seen them on stage receiving the Banky Award from the Institute for Extraordinary Banking. But here’s the part most banks miss. They didn’t win the Banky to feel good. They won it because it was smart business.

The Banky isn’t a trophy. It’s a tool. It separates you from the B2 banks. It gives your team a reason to step it up.

It gives your prospects proof that you are elite in your market. And let’s face it, it’s a lot easier to close deals and command premium pricing when you can say, “we’ve been recognized as one of the best banks in America.”

So what do the top banks actually do differently? They build culture like it’s a core product. They tie every role to profitability. They own the pricing conversation. They use metrics that matter.

Here’s a little hint. How many new accounts that you’ve brought in is not one of those metrics? They compete on value, not rate, and, yes, they leverage positioning through the Banky Award to build prestige and close the deal.

Apply for the Banky Award: Position Your Bank at the Top

If you’re already doing the work and if your bank is walking the talk on performance and leadership and if you’re ready to let the world know that you’re in a different class, apply for the Banky Award now. Position your bank where it belongs, at the top. Because these days, being great isn’t good enough. Being seen as great is everything. Don’t let the almost-best banks grab the spotlight that you’ve earned. Go to BankyAwards.com and make sure that you nominate your bank. And we’ll see you in September at the Best Banks in America Super Conference.

To your continued success, 

Roxanne Emmerich 

Please watch the video above and share it with your exec team and board.