The key to repeat customers is relationships. Relationships are established and maintained through communication and follow through. In a “one to many” job such as yours, having a good system for customer follow-up is crucial to keeping your relationships healthy. Pursuing these four steps to create and maintain a follow-up system that will contribute to good customer relationships and increased sales: (more…)
5 Ways to Command Higher Pricing without Losing the Deal
Here Are Five Ways to Improve Your Bottom Line and Customer Satisfaction
1) Bundle your products so there are no apple to apple comparisons: “Our 7-year mortgage program happens to come with free checking, free bill pay, free Internet banking, a free debit card AND a line of credit that will cover overdrafts at a reduced rate of $____ if you sign up for this package prior to closing.”
Ten Commandments for Complaint Recovery
Follow these ten steps to alleviate customer complaint calls and save your company name:
COMMANDMENT #1: Express appreciation for the feedback. “Thank you for telling us about this. We appreciate customers who let us know when things aren’t right.” (more…)
Customer Service: So You Think You Have it Wired?
If everyone in your office handles your phones with great care—you all answer in two to three rings, answer with enthusiasm and confidence, handle the customers’ needs, transfer the call or put them on hold for no more than thirty seconds without coming back. Do this, and you’ll have customers raving about you. (more…)
Confusion to Conviction: Creating the Mind that Buys
You’re watching the Super Bowl when one of those unforgettable commercials comes on. You grab your sides with laughter. How do they come up with these things? (more…)
Turn Your Market into a Buzzing Hive of Opportunity
If I owned a tattoo shop for bankers, I’d ink the same thing over and over onto client after client: Life gives to the givers and takes from the takers. (more…)
Removing the Risk Roadblock
We’ve all been there. The car salesman slides the paperwork across the desk at you, pointing at the signature line. Just this one last step, he says, and there’ll be no way out. (more…)
