Finding it more difficult to get the attention of prospects “shopping” for a mortgage rate??
They’re busier than ever, and they already have a bank…so why on Earth would they want to sit down and listen to you?
If your answer is “we have competitive rates,” you lose…and so does your prospect.
I don’t mean to offend you, but think about it…you lose two ways…
You either win the business by giving away the profit…
OR, you’ll lose business because you (rightly) gave a rate you like, but offered no added value to the prospect to make them happily pay you more…so they walked down the street for a lower rate.
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