by Shaun Heuerman | May 28, 2015 | Sales & Marketing
Almost every financial service request begins with someone asking a price question. “What are your mortgage rates?” and “what are your car insurance rates” are the typical questions heard many times each hour at almost every financial institution in this country....
by Shaun Heuerman | May 21, 2015 | Effective Leadership
Something’s gotta give. New research shows that employees are exhausted to the core. The stresses of the workplace are so far beyond the good ol’ days. Remember when we used to take lunches together every day off site? Me neither. Well, it’s been a...
by Shaun Heuerman | May 14, 2015 | Sales & Marketing
It’s party time…that time you’ve been waiting for to pick off the top loan customers’ key deposits from the weak banks around you. You don’t need to buy them IF you know how to pull in all their business with ease. To do that, you must shatter the myths that will keep...
by Shaun Heuerman | May 7, 2015 | Sales & Marketing
Fortune cookies and horoscopes are miracles of marketing. They predict something that happens to almost everyone every day (“You will meet someone new”) and somehow make you feel like it was written just for you.Well, sometimes. That worked a lot better when I was...
by Shaun Heuerman | Apr 30, 2015 | USP
Why would you buy a Volvo? Safety. Why would you drive a Mercedes? The prestige. Why would you buy a BMW? The driving experience. Last question. Why would you drive a Pinto? Price.Now for the reality. Volvo is not the safest car. For many years, Saab actually had a...
