Welcome to The Top 5 Percenter™ Blog
Dive in for concise, powerful insights on elevating community banking. Discover strategies and success stories for superior performance, from boosting financial margins to cultivating a dynamic culture. These posts literally contain the secrets of the Top 5 Percenters™. Sign up to the newsletter so that you don’t miss a single post.
Cross Sales Part 2 of 3
The last time we met, I told you we’d be coming back this time to discuss: how do you boost those cross-sales and how to do it by having a cultural transformation within your organization. Because that change in your culture and improvement in your bank's culture is key to transforming results by making sure that your customer feels heard and moved along. Outdated Sales Systems & A Better,...
Cross Sales Part 1 of 3
If you want to improve the performance of your bank, you're probably going to need to improve your cross-sales. When your people are meeting with your customers and they're accomplishing six, seven, eight, maybe nine, or sometimes ten cross-sales on average versus the 2.2 which is typical in the industry, you don't need nearly as many people and you can pay everyone that you have a whole lot...
How to Build a Top Performance Culture
How do you, as an executive, build a performance culture that attracts top talent, retains top talent, and allows your bank to thrive? Top performance culture is easier said than done—but it can be done You just have to know the magic performance culture formula that works for other banks and apply it within your bank for the same results. But finding that magic formula is the key. I've had...

Do You Have the Right Chemistry on Your Team?
By Ross Bernstein The best-selling author of nearly 50 sports books, Ross Bernstein is an award-winning, Hall of Fame, peak-performance business speaker who’s keynoted conferences on all seven continents and has been featured on CNN, CBS This Morning, ESPN and Fox News, as well as in The Wall Street Journal, The New York Times, and USA Today. He’s spent the better part of the past 20 years...
Mastering Team Selling at Your Bank
When I started as a lender, I got a briefcase, got in my car, and went up and down the street calling on folks hoping that they would bring their commercial and agricultural relationships to me. Well, sometimes they did, and sometimes they didn’t. I thought I was doing the best thing possible because I watched what everybody else was doing. I did the same thing and got the same...
Does Your Bank Have The Right Fundamental Sales Skills?
I wonder what the sales fundamentals are of banks that command premium pricing and achieve their loan growth goals. Are they different from other banks? You see, what we put into a system creates the outputs we pull out of that system. And sadly, many banks aren’t achieving their loan growth goals with the loan caliber, quality, and premium pricing they need because they don't have the right...
The Wrong—And Right—Way To Go About Loan Growth
What if you're going about loan growth in all the wrong ways? Now, you're probably not doing it all wrong. But there might be some ways that you could be doing it a whole lot better. That’s because all loan growth is not the same. The quality of the deals that you're bringing in and the desirability of those deals—because of their creditworthiness and their willingness to pay premium...
Stop Rate Matching, Increase Your Net Interest Margin
I bet your strategic plan does not have anything in it that says, “We want to match rates. We want to shrink our net interest margin. Oh, what can we do to match the rates of our desperate competitors?” Of course, those words aren’t in your strategic plan. And yet have you noticed that the way your plan is being executed demonstrates a reliably predictable pattern? One which basically means your...
The Secret to Increasing Your Net Interest Margin
Do you ever think you're worth more? Yeah, you probably do. We all do. So doesn’t it feel like a violation whenever somebody says, “Hey, we can do business with you, but you're going to have to match the rate.” That never feels okay. As soon as we match the rate, our net interest margin squashes. We don't want that to happen. Why would we when we don't even have the profit built-in? Instead,...
Debunking the Five Myths of Loan Growth
“If you want to reach people no one else is reaching, we've got to do things no one else is doing.” Andy Stanley said that, and it starts my chapter on debunking the five biggest myths of loan growth in my Breakthrough Banking Blueprint book. Those five biggest myths, sadly, are crushing net interest margin and loan growth for too many banks. Myth Number One: You can match the rate to get the...

Dear Banker: A Message from COVID to You
Dear Banker: A Message from COVID to You I go by many names: Co-Ron A. Virus, Coronavirus, COVID, COVID-19, ‘Vid, “The Big One.” Some of my names are downright hurtful. The 2020 Plague. The Dirty ‘Rona. Those are actually some of the milder ones. And yes, for some, I was devastating in every way. I don’t feel bad about that because I have no feelings, remember? I’m microscopic. But I did help...
How to Pull Away Your Bank Competitors’ Very Best Customers
How do you—with great certainty—pull away your bank competitors’ very best customers? Now there's a question that should stimulate some really good thinking. Because let's face it, you can go buy a branch someplace else, but that's expensive. Or, you can set up a new branch someplace else. But that’s very expensive too, and often isn't profitable for a very long time. You can do all kinds of...