4-Step System to Attract Top-Quality Prospects Who Pay Premium Prices

I believe that everyone wants to feel special and be treated uniquely according to the specific needs and wants. And when it comes to sales, some prospects are more special than others.

Research shows that for banks up to 2 billion in asset size, that their top 100 most profitable customers account for between 50 to 120% of their profit. 

In this episode, I’m going to show you how to find another 100 just like them so that you can double profits without adding more people or expense, and build a plan to get all the most profitable customers out there,

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STOP! Motivating Bank Employees is a Waste of Time

You’re in luck…

At conference, after conference, after conference, when I speak to audiences of bank executives the talk lately has been “culture, culture, culture.”

Much ado about culture…why?

There’s good reason. Culture is proven to be the leading predictor of YOUR future growth and profitability.

Read that again…

CULTURE is PROVEN to be the LEADING PREDICTOR of future growth and PROFITABILITY.

Take that in for a moment.

That’s a scary statement for most bankers, heck for most business leaders anywhere. Most think culture is this touchy-feely,

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