Why Is It So Important to Hold On to Low-Cost Deposits

When everyone is competing for a scarce item, it becomes difficult unless you improve at it.   This is exactly what we need to do with low-cost deposits. Let’s face it, there is no end in sight to the competition for low-cost deposits. Even when your bank is flush...

How Technology Can Help Scale Personal Relationships with Customers [VIDEO]

It’s a whole new playing field out there.   With AI we now have the tools to find your next best customers, but if you don’t bring wisdom to the tools, you have more junk.    There’s a world of difference between information and communication.    There’s a world of...

Finding Top 100 Customers [VIDEO]

We know that for banks that have 2 billion in assets that anywhere between 50 to 140% of their profits come from their top 100 most profitable customers.   But the real question is how do we find another 100 just like these? Well, they have the same psychographics,...