Create a System for Follow-Up

The key to repeat customers is relationships. Relationships are established and maintained through communication and follow through. In a “one to many” job such as yours, having a good system for customer follow-up is crucial to keeping your relationships healthy....

Research Your Competition

Determine what advantages you have over each of your main competitors. Then ask questions to encourage prospects to actually tell you your competitors’ weaknesses: “How long does it take for your lender to get back to you when you leave a message?”...