by Shaun Heuerman | May 17, 2018 | Sales & Marketing
I believe community banks deserve to get paid for what they are worth—and never have to match rates. In this episode, you’ll discover how to use extreme differentiation to get 150 basis points more on the loan side and improve your deposit pricing as...
by Shaun Heuerman | May 10, 2018 | Sales & Marketing
I believe people want to trust their banker and count on them to guide them to good financial decisions. It’s been harder these days to get that trust thanks to a mega bank that was called out on sales practices that caused improper cross-sales. In this...
by Shaun Heuerman | May 3, 2018 | Sales & Marketing
I believe that truly great organizations have mastered two things—great people and great systems. In this session, I’m going to share with you a system that has consistently and predictably doubled cross-sales in 4–5 months. If you’re the kind of leader:...
by Shaun Heuerman | Apr 26, 2018 | Sales & Marketing
I believe that people are happy to pay more for someone who provides a unique benefit that creates a substantial ROI value to them. I want that someone to be you. In this episode, I’ll show you how to win all the business of your prospects without them ever...
by Shaun Heuerman | Apr 19, 2018 | Sales & Marketing
I believe banks deserve to get paid far more for what they do. One of the biggest factors in this inequity is rate matching. But the good news is, it’s preventable. In this episode, I’m going to share with you a process to get your people to stop rate matching...
by Shaun Heuerman | Apr 5, 2018 | Sales & Marketing
I believe that an organization’s profit matches the profit of their clientele. In this episode, I’m going to show you how to find more profit-rich clients—the elite customers who are lower risk, lower hassle and who willingly pay more for better value. If...
