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Commonly Neglected Killer Marketing Tools

by Shaun Heuerman | Nov 3, 2011 | Profitability and Growth, Sales & Marketing

Of the hundreds of potential marketing tools available to help us get more customers and more deeply penetrate each relationship, the ones that are most commonly neglected which could create the biggest returns include: Mailing helpful information to current clients....

The Top 24 Words That Sell

by Shaun Heuerman | Sep 15, 2011 | Sales & Marketing, Sales Meetings, Sales Process

In order, these are the most compelling words that cause people to buy. Make sure your sales letters and presentations are filled with them. PRINT THIS AND KEEP IT HANDY TO REVIEW EVERY LETTER YOU SEND. You How New How to Amazing Announcing Breakthrough Just Discover...
Three Challenges Facing Community Bankers and How Top Performers are Fixing Them [Video]

Three Challenges Facing Community Bankers and How Top Performers are Fixing Them [Video]

by Shaun Heuerman | Aug 23, 2011 | High Performance, Sales & Marketing

Roxanne Emmerich shares three of the biggest challenges she sees banks dealing with today and the processes top-performing banks are using to fix them. Let us know what you think!

Are Your Marketing People Respected?

by Shaun Heuerman | Aug 4, 2011 | Sales & Marketing, Strategic Planning

In a survey conducted by Chief Marketing Officer Council, only 10 percent of respondents said they thought their marketing people are “highly influential and strategic.” Less than half said their teams are “well regarded and respected.”...

The Foundation for Successful Sales: Use Value

by Shaun Heuerman | Jun 30, 2011 | Sales & Marketing, Sales Process

Most individuals and businesses are in need of someone who can understand their exact needs and can make sense of the myriad of options in financial services today. When a client feels good about you and your interest in them, they can entrust you with all the...

Leaping Out of a Sales Slump–or Any Slump

by Shaun Heuerman | Jun 2, 2011 | Sales & Marketing, Sales Process

Your green light has suddenly turned red. What happened? You’re out of your zone? The cosmos are conspiring against you? Well, believe it or not, your sales funnel doesn’t depend on the stars (although it can seem just as futile to try to control your “bad luck” at...
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