Do Your Salespeople Know When to Talk USPs? [VIDEO]

by Shaun Heuerman | Mar 9, 2023 | Increase Net Interest Margin, NIM, Sales Process, Sales Training, USP

I believe that most of your salespeople have only begun to tap into their true potential. They just don’t have the confidence to go after large deals that are happy with their current bank and ask for premium pricing. In this episode, I’m going to show you how the...

Rate Matching Isn’t Required: Follow My 3-Step Process to End Rate Matching Forever [VIDEO]

by Shaun Heuerman | Feb 16, 2023 | NIM, Sales Process

I believe rate matching is the most destructive force in community banking today. Because of it, community banks are underpaid for the value you deliver. I believe you should be paid more. Today, I’m going to show you how to stop your prospects from asking you to...

The “No-Sales Approach” to Grow Sales [VIDEO]

by Shaun Heuerman | Oct 20, 2022 | Cross-Sales, Get More Cross-Sales, Sales & Marketing, Sales Process

I believe people want to trust their banker and count on them to guide them to good financial decisions. It’s been harder these days to get that trust thanks to a mega bank that was called out on sales practices that caused improper cross-sales. In this video, I’m...

How to Double Cross-Sales at Your Bank in 5 Months [VIDEO]

by Shaun Heuerman | Oct 13, 2022 | Cross-Sales, Get More Cross-Sales, Sales & Marketing, Sales Process

I believe that truly great organizations have mastered two things—great people and great systems.     In this session, I’m going to share with you a system that has consistently and predictably doubled cross-sales in 4–5 months. Now, if you’re the kind of...

Get a 250% Boost in Wallet Share [VIDEO]

by Shaun Heuerman | Oct 6, 2022 | Cross-Sales, Get More Cross-Sales, Sales & Marketing, Sales Process

I believe that people are happy to pay more for someone who provides a unique benefit that creates a substantial ROI value to them. I want that someone to be you.   In this episode, I’ll show you how to win all the business of your prospects without them ever...

Ask the Magic Question and You Never Have to Talk Rate [VIDEO]

by Shaun Heuerman | Sep 29, 2022 | Cross-Sales, Get More Cross-Sales, Sales & Marketing, Sales Process

I believe banks deserve to get paid far more for what they do. One of the biggest factors in this inequity is rate matching. But the good news is, it’s preventable. In this episode, I’m going to share with you a process to get your people to stop rate matching for...