by Shaun Heuerman | Feb 21, 2024 | Increase Net Interest Margin, NIM, Sales Process, Sales Training, USP
I believe in the unlimited upside potential in your team, and I believe that with the proper tools, they are capable of so much more! In this video, I’m going to show you how to eliminate the limiting beliefs that keep your team matching rates instead of going after...
by Shaun Heuerman | Feb 8, 2024 | Increase Net Interest Margin, NIM, Sales Process, Sales Training, USP
I believe that most of your salespeople have only begun to tap into their true potential. They just don’t have the confidence to go after large deals that are happy with their current bank and ask for premium pricing. In this episode, I’m going to show you how the...
by Shaun Heuerman | Jan 18, 2024 | Bank Marketing, Sales & Marketing, Sales Process, USP
If you don’t care about premium pricing, you can stop listening right now. This is for bank executives who want to figure out how to command premium pricing despite the too-common assumption that banking is a commodity. Therefore, they cannot command premium...
by Shaun Heuerman | Aug 24, 2023 | Cross-Sales, Get More Cross-Sales, Sales & Marketing, Sales Process
I believe that truly great organizations have mastered two things—great people and great systems. In this session, I’m going to share with you a system that has consistently and predictably doubled cross-sales in 4–5 months. Now, if you’re the kind of leader:...
by Shaun Heuerman | May 25, 2023 | Cross-Sales, Deposits, Get More Cross-Sales, High Performance, Profitability and Growth, Sales & Marketing, Sales Process, Sales Training
I believe that most people working in banks perform at a fraction of their potential. In this session, I will show you how your people (like many bankers before them who couldn’t but now do) can average 6–7+ cross-sales and ALL the deposits in a way that never feels...
by Shaun Heuerman | May 18, 2023 | Cross-Sales, Deposits, Get More Cross-Sales, High Performance, Profitability and Growth, Sales & Marketing, Sales Process, Sales Training
I believe that banks often make the mistake of complicating simple tasks which is particularly true when it comes to deposit growth. However, shifting our focus from “training” to “educating” can turn this problem into a big win in no time....
