by Shaun Heuerman | Sep 1, 2011 | Strategic Planning
Who are my ideal clients? What individuals and businesses? Be specific. “Small business” is NOT a target market. “Entrepreneurial-minded medical industry practices” is a target. What problem does each ideal client have that you can solve both effectively and...
by Shaun Heuerman | Aug 4, 2011 | Sales & Marketing, Strategic Planning
In a survey conducted by Chief Marketing Officer Council, only 10 percent of respondents said they thought their marketing people are “highly influential and strategic.” Less than half said their teams are “well regarded and respected.”...
by Shaun Heuerman | May 19, 2011 | Marketing Plan, Profitability and Growth, Strategic Planning
Picture yourself in the driver’s seat of your dream car, ready to go—but the windows are all painted black, and there are no gauges. You turn the key, and the engine roars. You push the pedal to the floor, and away you go! You’ll end up somewhere, but it...
by Shaun Heuerman | Mar 31, 2011 | Strategic Planning
Calling current conditions for business “unpredictable” is like saying Voldemort has bad manners. Planning even a single year in advance seems like a leap of faith. But there are a few simple rules that can keep your strategic planning meaningful despite...
by Shaun Heuerman | Feb 17, 2011 | Profitability and Growth, Strategic Planning
There’s a lot of advice out there about weathering the tough economy. But who wants to just weather it? Howard Stevens, CEO of HR Chally, offered advice for keeping your business not just afloat but steaming ahead throughout the current unpleasantness....
by Shaun Heuerman | Dec 30, 2010 | Profitability and Growth, Strategic Planning
Do you mind if I ask what on Earth you think you’re doing? I’m sorry, that was rude. I’m not trying to be nosy. But I couldn’t help noticing that you’re doing the old “Mission Statement, SWOT, and Goals” thing. That’s...
