by Shaun Heuerman | May 12, 2021 | Bank Marketing, Sales & Marketing, Sales Process, USP
If you don’t care about premium pricing, you can stop listening right now. This is for bank executives who want to figure out how to command premium pricing despite the too-common assumption that banking is a commodity. Therefore, they cannot command premium...
by Shaun Heuerman | Nov 12, 2015 | USP
You’ve got a problem… Your sales staff was lulled to sleep during the good times and those that are left, now years later, well, they don’t have the skills or the confidence to go snap up quality accounts and get them at a rate you can be proud of. They sit in the...
by Shaun Heuerman | Apr 30, 2015 | USP
Why would you buy a Volvo? Safety. Why would you drive a Mercedes? The prestige. Why would you buy a BMW? The driving experience. Last question. Why would you drive a Pinto? Price.Now for the reality. Volvo is not the safest car. For many years, Saab actually had a...
by Shaun Heuerman | Jul 14, 2011 | High Performance, USP
Why would you buy a Volvo? Safety. Why would you drive a Mercedes? The prestige. Why would you buy a BMW? The driving experience. Last question. Why would you drive a Yugo? Price. Now for the reality. Volvo is not the safest car. For many years, Saab actually had a...
