Challenging times require very focused revenue creating activities and fast. So the natural response for many executives during times like this will be to cut all the expenses, the very ones that in many cases would be what would take them ahead at the end of this and have them stand out

Now More Than Ever You Must Focus on Revenue

These are the times instead for you to get focused in on revenue, yes, you have to deal with all the messes as they come, but you also need to make sure that you have a group of people understanding exactly what to do with the revenue activities to make sure that clients are taken care of, that your future clients are brought on all in the spirit of helping and all with meticulously executed right strategies.

Take a moment, step away. Your old strategic plan is toast. Time for a new plan, one that will seize opportunities based on… Because there are always opportunities for additional revenue based on times like this. Instead of complaining about what isn’t working, step aside, find those. Number two get everyone in massive action to make sure that those happen.

– Roxanne Emmerich

Please watch the video above and share it with your exec team and board.