Do you have a proven strategy to attract more profitable customers?
No, this strategy isn’t to hire more lenders.
No, this strategy isn’t about stealing the guy from next door.
No, this strategy isn’t about having your officers do more officer calls.
Those are all tactics. Those are not strategies.
Those tactics rarely take you to the promised land.
Let’s face it, during challenging times, you need quality loans, premium pricing, and you need a close rate that’s right up there in the nosebleed section.
The old approach of just chasing people down and telling people to make more calls isn’t working anymore as a strategy. In fact, they never worked all that well.
Now, as you probably know, they’re really not working. After so many months of PPP where people have been walking in the door, that easy street is about to get really hard.
Now your people need to have the right skills to bring in the most profitable next customers.
I’ll be showing you and your team how to build the systems that have taken many banks up to the top of peer that were struggling in fourth quartile performance.
You don’t need to live with this problem any longer. Let’s get this solved.
– Roxanne Emmerich
Please watch the video above and share it with your exec team and board.