Can You Retain And Win All Of Your Bank Account Holders’ Business?



Do you hold the entire relationship for every one of your bank account holders

I hope you do. But maybe you don’t. And maybe your people don’t know how to get effective cross-selling done.

If you’re not averaging five, six, or even seven cross-sales on every new relationship that is opened up in your bank …

Something’s just not right yet

And it doesn’t mean you have bad people. It just means they don’t know what to do for effective cross-selling. But they’re going to need to figure it out.

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Making a Difference This Thanksgiving With Gratitude



This  Thanksgiving holiday, I give thanks for you. And I hope that you’re in a state of gratitude. 

Gratitude is the filter with which we take in life. At every moment in time, things could be a whole lot worse. And that’s what gratitude is–seeing the good things. 

I constantly remind my team about when I was growing up milking cows, going to the barn in the morning when it was 20 degrees below zero with snow blowing sideways set a bar it has been easy to rise above.

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Build Up Your Bank’s Customer Loyalty



Quite a few decades ago, I remember going to bank CEO conferences and hearing this line uttered: “Our people are order takers, we’ve tried everything, we don’t seem to be able to break this problem.” 

Guess what? 

Well, now here we are two-three decades later. Yet, out of the 4000 or so banks that remain, most of them still haven’t figured out how to move into a relationship where they’ve built bank customer loyalty and own the entire customer relationship. 

This does not bode well for the remaining 4000 banks as we’re on our path down to 2000 banks.

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The Transactional To Transformational Model for Community Banks

Male banker sits at his office desk with open laptop computer, discussing interest rates with woman and man applying for loan.



The days of transactional banking are over. 

Yes, there was a day when the customers would walk into our lobbies. Yes, there was a day where they came looking for us. Yes, I remember those days, too. 

Those days are long gone 

And it was a rapid turn. Yes, the amount of traffic coming into our lobbies had been declining. But boy, when we closed the doors for COVID, that changed everything from transactional to transformational. And now we are in a transformational model instead.

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Can’t Miss Bank Marketing Strategies Of A Post-PPP Economy

Wooden chess knight and pawns atop paper currency, all on top of wooden chess board, illustrating bank strategic planning.



Hello. I have a question for you: how are you going to create the same kind of income that you created last year with PPP?

It May Sound Hard. And It Probably Will Be. 

That said, bank marketing strategies that are effective should help you get the job done—by creating the right strategies that define who your next best customers are since your top 100 customers account for anywhere between 50 to 140% of your profits anyway.

Your Next Best Customers

If you find people just like them by defining them,

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Do You Have a Solid and Proven Strategy to Get More Profitable Customers

I believe most banks are sitting on a gold mine of untapped potential for organic growth and increased profits. 

 

In this blog, you’ll discover how you can get far more and more predictable profit and growth impact from your strategic planning process.

After reviewing over 500 strategic plans, I find that many banks lack effective strategies, lack intentional congruence, and essentially have a list of goals, but lack an effective way to get there.

If you’re the kind of leader who:

  • Hires a brilliant facilitator who comes out with a well-written plan that sounds good but doesn’t ever really shake the ground from under your feet for a transformative profit surge…
  • Is happy with your plan,

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How To Measure Your Way To Premium Pricing

Ever been asked by one of your commercial lenders to match rate to “win the business?”

Does the sun rise in the east?

Of course…

When we see this happen we can predict, with clock-like precision exactly what’s causing the epidemic…

The lenders are measured on the wrong things. And when you measure the wrong things, you get wrong behaviors.

In today’s video I show you the “invisible link” between your lenders’ job descriptions, how you’re measuring their progress and how often you’re caving in to price pressure, instead of winning the PREMIUM YOU DESERVE…

Click here to download the Team Selling Checklist

Inside this 14 point checklist you’ll discover:

=>

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Just say NO to Strategic Planning Land Mines

Is your strategic plan the right plan—and one that can and will get completed?

If you’re like most bankers, you probably pulled your strategic plan together eight or nine months ago. But is everyone in the bank on a weekly process to make sure they all hit the outcomes?

You are hearing everywhere that those who run their banks like they ran them five years ago won’t make it in the not-so-distant future. Heck, based on the news reports over the past year, they may no longer be in business.

The same goes for the strategic planning process.

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Is It Over Yet?

 

We’ve all been in those meetings…

Everyone saunters into the room, they sit down, pull out pen and paper…

…and, the agony begins.

Conversations run in circles, the clock seems to almost standstill, and an hour later, everyone leaves the room having accomplished nothing.

Benjamin Franklin said it best:

“By failing to prepare, you are preparing to fail.”

Taking extra time to create a focused, actionable agenda is the only way to run efficient meetings that create results.

In today’s video, you’ll discover how to run a super successful—and efficient—sales meeting…

A new case study reveals how a small Ohio bank is beating the big banks,

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