by Shaun Heuerman | Feb 24, 2022 | Consulting
Do you ever think you’re worth more? Yeah, you probably do. We all do. So doesn’t it feel like a violation whenever somebody says, “Hey, we can do business with you, but you’re going to have to match the rate.” That never feels okay. As soon as we match...
by Shaun Heuerman | Feb 17, 2022 | Consulting
“If you want to reach people no one else is reaching, we’ve got to do things no one else is doing.” Andy Stanley said that, and it starts my chapter on debunking the five biggest myths of loan growth in my Breakthrough Banking Blueprint book. Those five...
by Shaun Heuerman | Feb 10, 2022 | Consulting
Dear Banker: A Message from COVID to You I go by many names: Co-Ron A. Virus, Coronavirus, COVID, COVID-19, ‘Vid, “The Big One.” Some of my names are downright hurtful. The 2020 Plague. The Dirty ‘Rona. Those are actually some of the milder ones. And yes, for some, I...
by Shaun Heuerman | Jan 13, 2022 | Consulting
Way too many banks have spent a lot of money on brand awareness. And yet, can you even point to one customer who said I came to this bank because I just love their brand? In fact, most money spent on branding has a negative return on investment. Sadly, we’ve all...
by Shaun Heuerman | Jan 6, 2022 | Consulting
Net interest margin. Three of my favorite words. Why? Because it is such an important component of what takes a bank to the top of its peers. And if you’re tired of being average and competing on rate, I’m going to tell you that there is a way out of that mess. And,...
