Are you a bland commodity? IF so, you’re not going to get massive referrals and people talking about why you’re great.
In a seminar recently, I know many tables had ideas they wanted to share to an exercise I gave them. So, instead of asking who wanted to go first, I asked, “Whooo’s hot?”
Suddenly, everyone as on their feet.
What did they do? They yelled, they whistled, they cheered, they stomped their feet. And when they realized that every other table of ten was also yelling, whistling, cheering, and stomping, what do they do?
Building your bank’s profits and tuning up your sales and profit culture requires a set of tools as well.
From marketing and sales performance tools, to hiring and people management tools, to strategic planning, accountability and celebration tools—there are “best practice” tools to collect in your toolkit so that whether you’re starting a new location, acquiring a competitor, or hiring a personal banker, you have a franchisable system that just plain works.
So where do you start?
It all starts with the primary tool for upleveling your sales culture and getting every employee and executive on board: leadership.