by Shaun Heuerman | Dec 22, 2022 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing
I believe most everything in life should carry its own weight. In this session, I’ll show you how to create massive ROI from every marketing dollar AND know how to prove it! If you’re the kind of leader who is rubber stamping a marketing budget that has a few tweaks...
by Shaun Heuerman | Dec 15, 2022 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing
I believe that people want to work with people who “get them” and are all about their success. In this series, I’m going to show you how you can transform the marketing ROI so that every dollar you invest gives you $5 to $20 back (or more) to your bottom line. If...
by Shaun Heuerman | Apr 21, 2021 | Bank Marketing, Marketing Plan, Sales & Marketing
How much do you invest in your marketing budget every year? Now divide that amount by the number of calls or inquiries it generates. For most banks, the marketing budget is driven by shiny new ideas from conferences that marketing people attend or based on what was...
by Shaun Heuerman | Aug 29, 2019 | Sales & Marketing, Sales Process, Sales Training
I’ve had the opportunity to review hundreds (maybe thousands at this point) of strategic plans from community banks. Sadly, most don’t have even ONE strategy in them. They have goals, visions, and purpose. But no strategy. Strategy is the “how...
by Shaun Heuerman | Feb 25, 2015 | Sales & Marketing, Sales Process, Sales Training
Are you a bland commodity? IF so, you’re not going to get massive referrals and people talking about why you’re great. In a seminar recently, I know many tables had ideas they wanted to share to an exercise I gave them. So, instead of asking who wanted to go first, I...
