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Differentiation Value that Drives A+ Prospects [VIDEO]

by The Emmerich Group | Apr 3, 2025 | Deposits, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Sales Process, USP

Do you agree that high quality customers love high quality attention? Let’s explore how you can transform your safety and profitability by creating the kind of differentiation that attracts the highest quality credits and makes price irrelevant. If you think...

Master the Four Levels of USPs [VIDEO]

by The Emmerich Group | Mar 27, 2025 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing, USP

What if you can use extreme differentiation to get 150 basis points or more on the loan side and improve your deposit pricing at the same time? If you’re the kind of leader who feels strongly that you can’t follow the herd and believes that net interest margin...

Stop Matching the Competition [VIDEO]

by The Emmerich Group | Mar 19, 2025 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing

You deserve to get paid more. Rate matching is the most destructive force in community banking today. And because of it, as a community bank, you are underpaid for the value you deliver. Get ready because you could stop your prospects from asking you to match your...

Put the Right Players in the Right Seats For Loan Growth [VIDEO]

by The Emmerich Group | Jun 6, 2024 | Deposits, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Sales Process, USP

I believe quality loan growth is one of the top three drivers of sustainable profitability for banks.     What if you could restructure your lending department and increase the productivity per lender by 30 to 40% or more within 12 months.   Now if you’re the...

Differentiation Value that Drives A+ Prospects [VIDEO]

by The Emmerich Group | May 30, 2024 | Deposits, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Sales Process, USP

Do you agree that high quality customers love high quality attention? Let’s explore how you can transform your safety and profitability by creating the kind of differentiation that attracts the highest quality credits and makes price irrelevant. If you think...
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