Profitability and Growth Archives

I believe that most people working in banks perform at a fraction of their potential.

In this session, I will show you how your people (like many bankers before them who couldn’t but now do) can average 6–7+ cross-sales and ALL the deposits in a way that never feels sales-y.

If you’re the kind of leader:

Who has been preaching to your people that you want all the deposits and all the cross sales, but you feel it isn’t getting better fast enough, stay with me.

Or, if you have some people who are still “order taking” and losing the opportunity to do business with many of the rate inquiries who would have turned into your customer IF your person handling the inquiry knew a system that would actually make that happen,

Transforming Deposit Growth: Three Steps for Banks to Improve Sales Effectiveness and Boost Their Bottom Line [VIDEO]

I believe that banks often make the mistake of complicating simple tasks which is particularly true when it comes to deposit growth.

However, shifting our focus from “training” to “educating” can turn this problem into a big win in no time.

Training teaches people what to do. Education teaches people how to be.

Banks have been using the words “trusted advisor” for decades now but are only about 5% of the way toward being able to say those words with any credibility. Their teams simply don’t know what to do to make themselves the only banker that customers would ever need.

Beyond Trust: How to Get ALL of Your Customers’ Deposit Business [VIDEO]

I believe people want to work with “the best.”

When people truly trust you and you bring value that exceeds your additional pricing, people are willing to bring all their business to you and your bank. At that point, price has little relevance. They know that what you provide is worth the cost. That’s a prime position for you to be in—now here’s how you’ll get there.

If you’re the kind of leader:

Who has a team member or two who already know how to get large checking accounts without matching price?

Stop Fishing in the Whole Lake and Reel in the Most Profitable Deposits with These 5 Steps [VIDEO]

Are you tired of spending your marketing dollars on strategies that don’t bring in the low-risk, high-profit clients you desire? Look no further!

In this episode, we will reveal a proven system to help you find your next top 100 most profitable clients, leading to increased profitability and peace of mind.

We understand the challenges that come with trying to attract large deposit accounts away from an incumbent bank. But with our five-step process, you can start closing deals with these top-tier clients in just a few short weeks.

Step 1: Instead of “fishing the whole lake,”

Revolutionize Your Bank’s Deposit Strategy: 4 Proven Steps to Attract Deposits Without Competing on Rates [VIDEO]

I believe low-cost deposits are critical to a bank’s success.

So, how DO you stop competing on rates and start winning on value?

In this episode, I will show you how to attract low-cost deposits without matching your competitor’s exorbitant rates.

Picture yourself as a captain of a ship lost in the sea, trying to find the right direction to reach the shore. You could see other ships on the horizon, but they are all heading in different directions, and you’re unsure of which way to go. That’s how most banks feel when they’re trying to find low-cost deposits.

How to avoid the “Middle Management Meltdown” [VIDEO]

I believe that when middle managers master management, the resulting breakthroughs are profound and sustainable.

In this episode, I’m going to share with you how to overcome what I call “the middle management breakdown”—the block that keeps executives’ dreams from being the reality executed by the front-line team members.

If you’re the kind of leader who worries that perhaps your managers act more like “individual contributors” and don’t do nearly enough to maximize the results of their team members, I’m going to give you some solid executable ideas to get some traction for your managers.

How to Guarantee Your Employees Won’t “Back Slide” After Your Next Big Initiative [VIDEO]

I believe progress begets progress and success begets success.

In this episode, I’ll show you how you can create a series of successes that open the way for even more impactful successes later on.

On the flipside, stumble once and all your hard work up until then could come tumbling down. I’ll show you how to avoid that eventuality too.

If you’re the kind of leader who is up at night thinking about how to drive through a stubborn performance barrier, listening to this will give you some solid steps to finally have that breakthrough.

This Strategic Move Doubles Profit-per-Employee [VIDEO]

I believe almost every person can DOUBLE their productivity at work.

In this episode, I’m going to share with you a process I have used over and over again to not only double but often times quadruple the profit per employee within a few years!

If you’re the kind of executive who feels like your people are already performing…well, you’ll be delighted to see that often those people are the fastest to double and quadruple their productivity.

Or maybe you are one who believes some of your people are on “corporate welfare” and you’ve had it.

4-Step System to Attract Top-Quality Prospects Who Pay Premium Prices

I believe that everyone wants to feel special and be treated uniquely according to the specific needs and wants. And when it comes to sales, some prospects are more special than others.

Research shows that for banks up to 2 billion in asset size, that their top 100 most profitable customers account for between 50 to 120% of their profit.

In this episode, I’m going to show you how to find another 100 just like them so that you can double profits without adding more people or expense, and build a plan to get all the most profitable customers out there,

How To Command Premium Pricing for Your Bank

And hear your customers say, “I Don’t Want To Work With Any Bank But You.”

If you don’t care about premium pricing, you can stop listening right now.

This is for bank executives who want to figure out how to command premium pricing despite the too-common assumption that banking is a commodity. Therefore, they cannot command premium pricing—or, at best, maybe 25 basis points more on the loan side.

Here’s The Problem

Any bank that can only command 25 basis points of premium pricing will probably not have its name on the front door five years from now.