by Shaun Heuerman | Mar 2, 2023 | Increase Net Interest Margin, Sales & Marketing
I believe you can and should be paid more for what you do. In this episode, I’m going to show you a few ways to highlight your USPs—“differentiating value”—the right way in your sales process. Customers will sit up and pay attention…and you won’t lock yourself into a...
by Shaun Heuerman | Feb 23, 2023 | Sales & Marketing
I believe community banks deserve to get paid for what they are worth—and never have to match rates. In this episode, you’ll discover how to use extreme differentiation to get 150 basis points more on the loan side and improve your deposit pricing as well. If you’re...
by Shaun Heuerman | Feb 16, 2023 | NIM, Sales Process
I believe rate matching is the most destructive force in community banking today. Because of it, community banks are underpaid for the value you deliver. I believe you should be paid more. Today, I’m going to show you how to stop your prospects from asking you to...
by Shaun Heuerman | Feb 9, 2023 | Deposits, High Quality Loans, Increase Net Interest Margin, Profitability and Growth, Sales & Marketing, Strategic Planning
Everyone has patterns of disbelief. Some people believe that in politics, there is one side or the other, and they’re unwilling to look at the alternative. Still others believe that the moon is made of cheese. You may have a belief system that’s true. You...
by Shaun Heuerman | Feb 2, 2023 | Bank Marketing, Marketing Plan, Sales & Marketing
How much do you invest in your marketing budget every year? Now divide that amount by the number of calls or inquiries it generates. For most banks, the marketing budget is driven by shiny new ideas from conferences that marketing people attend or based on what was...
