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Differentiation Value that Drives A+ Prospects [VIDEO]

by The Emmerich Group | May 30, 2024 | Deposits, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Sales Process, USP

Do you agree that high quality customers love high quality attention? Let’s explore how you can transform your safety and profitability by creating the kind of differentiation that attracts the highest quality credits and makes price irrelevant. If you think...

You Deserve More and Better [VIDEO]

by The Emmerich Group | May 23, 2024 | Deposits, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Sales Process, USP

Are you tired of accepting or being bound by limiting beliefs?     Today, we’re going to blow up the biggest limiting belief in banking. It’s so bad that it keeps you and your team from attracting the very best credits and commanding extreme premium...

Fishing Hole Instead of the Whole Lake [VIDEO]

by The Emmerich Group | May 16, 2024 | Deposits, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Sales Process, USP

Sometimes one small tweak can make a huge impact. Do you agree?     What if you could immediately find your next Top 100 most profitable, low risk clients; exactly the customers you want on your roster? Would it be worth the work to bring them in? You bet and...

New Product Line Strategies for Rapid Sales Transformation [VIDEO]

by The Emmerich Group | May 1, 2024 | Cross-Sales, High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Strategic Planning, USP

I believe every bank has a breakthrough opportunity, a missed profit opportunity, including you, in several of your product lines.     What if one of your product lines could be the source of thousands of dollars of additional profits within a few short weeks?...

Build Strategies Into Your Strategic Plan [VIDEO]

by The Emmerich Group | Apr 25, 2024 | High Performance, Marketing Plan, Profitability and Growth, Sales & Marketing, Strategic Planning, USP

What if you were sitting on a goldmine of untapped potential for organic growth and increased profits? What if you could get far more predictable profit and growth impact from your strategic planning process?   After reviewing over 500 strategic plans, I find that...

Master the Four Levels of USPs [VIDEO]

by The Emmerich Group | Apr 17, 2024 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing, USP

What if you can use extreme differentiation to get 150 basis points or more on the loan side and improve your deposit pricing at the same time?   If you’re the kind of leader who feels strongly that you can’t follow the herd and believes that net interest margin...
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