Welcome to the Top 5 Percenter™ Blog

If I had a nickel for every call I’ve received over the years that went like, “Well, we spent about $250,000 on sales training. It helped for a month or two, but to be honest, we didn’t receive any return on investment,” I could bail out the financial sector myself with enough left over for pizza.

What bank exec teams fail to understand before making this tragic and often repeated error is that sales training must NEVER come first.

Without context, the content will go nowhere. It’s like pouring coffee into a cup. Pour all you want, but at some point, if you want the coffee to end up in your belly instead of all over the kitchen tile, you’ll need a bigger cup. A healthy workplace culture is precisely that—a bigger cup.

Without a healthy culture—a group of people fired up, joyful, jumping with enthusiasm to help people—you can teach skills all you want, but it is a waste of time and money. All that training will end up running down the drain.

The Gallup Report claims that for every $10,000 of payroll, the average business loses $3,400 in productivity due to people being disengaged. Banks are masters of creating disengaged employees, so there’s a good chance that the number is much higher for our industry.

Why not go after the real bottom-line impact FIRST and then think about raising the top line, knowing it has a chance of going to the bottom line?

These are the critical first steps to an ongoing process that can win deposits without paying up for them while earning all the services and products that come along with those deposits.

More From The Blog

How Elite CEOs Run Game-Changing Board Meetings

Most board meetings are packed with data—but starved of strategic clarity. Discover how the top 5% of banks engineer boardrooms that drive performance, challenge respectfully, and align with breakthrough plans. This week’s episode reveals what high-performing CEOs do differently—and how you can bring that same power to your board.

Halfway Is No Excuse

Midyear banking strategy not working? Elite banks accelerate, not apologize. Here’s how to finish strong—with accountability, margin, and momentum.

Top Bank Doubled Revenue with 1/3 Fewer Staff—Here’s How

Toxic conflict is quietly draining your profits.
Most banks reach for generic culture fixes and miss the root cause—low emotional intelligence and zero accountability. Discover how the best banks use healthy dissension to crush drama, boost performance, and lead the industry in profitability.

Bank Drama is Draining Your Profits—Here’s the Proven Fix

Toxic conflict is quietly draining your profits.
Most banks reach for generic culture fixes and miss the root cause—low emotional intelligence and zero accountability. Discover how the best banks use healthy dissension to crush drama, boost performance, and lead the industry in profitability.

Your Bank’s Culture Is Quietly Costing You Millions—Here’s How to Fix It.

Most banks try to fix productivity issues by hiring more staff—but that only inflates expenses. This eye-opening video reveals why your culture may be quietly draining millions from your bottom line and how one Top Gun CEO doubled his bank’s size with fewer employees by engineering a culture of clarity, accountability, and high performance.

Your Marketing Isn’t Broken. Your Positioning Is.

Most banks never see it coming—the hidden sales leak that quietly kills momentum and stalls growth. Discover how top-performing banks fix it fast, triple cross-sales, and build teams that drive results without pushing harder.