by The Emmerich Group | Apr 17, 2024 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing, USP
What if you can use extreme differentiation to get 150 basis points or more on the loan side and improve your deposit pricing at the same time? If you’re the kind of leader who feels strongly that you can’t follow the herd and believes that net interest margin...
by The Emmerich Group | Apr 11, 2024 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing
You deserve to get paid more. Rate matching is the most destructive force in community banking today. And because of it, as a community bank, you are underpaid for the value you deliver. Get ready because you could stop your prospects from asking you to match your...
by The Emmerich Group | Apr 4, 2024 | Bank Marketing, Marketing Plan, Profitability and Growth, Sales & Marketing
I believe accountable people make the world go around. In this session, I’ll show you how to get everyone in your bank thinking about how to go get the next best customers at premium pricing. If you’re the kind of leader who has the traditional marketing department...
by Shaun Heuerman | Feb 15, 2024 | Consulting
Do you hold the entire relationship for every one of your bank account holders? I hope you do. But maybe you don’t. And maybe your people don’t know how to get effective cross-selling done. If you’re not averaging five, six, or even seven...
by Shaun Heuerman | Feb 1, 2024 | Consulting
The days of transactional banking are over. Yes, there was a day when the customers would walk into our lobbies. Yes, there was a day where they came looking for us. Yes, I remember those days, too. Those days are long gone And it was a rapid turn. Yes, the amount...
